TOC: J Direct Data Digital Mar


Journal of Direct, Data and Digital Marketing, 13(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Direct, Data and Digital Marketing 

Relevant ARCategory: Marketing Journals 

Advanced Analytics
Barry Leventhal [Publisher] [Google Scholar]

Data analysis across various media: Data fusion, direct marketing, clickstream data and social media
Tom Breur [Publisher] [Google Scholar]

Gaining competitive advantage through the analysis of customers’ social networks
Judy Bayer and Edouard Servan-Schreiber [Publisher] [Google Scholar]

Neighbourhood effects and their implications for analytics and targeting
Tim Drye [Publisher] [Google Scholar]

Applications of Monte Carlo Simulation in marketing analytics
Peter Furness [Publisher] [Google Scholar]

Can citizen analytics transform the public sector?
Wajid Shafiq [Publisher] [Google Scholar]

Digital user segmentation and privacy concerns
Jacques Bughin [Publisher] [Google Scholar]

Cookies recipe a challenge, but doable
Christopher Graham [Publisher] [Google Scholar]

Debit/credit travel payment surcharge crackdown looms
Nick Johnson [Publisher] [Google Scholar]

Subjective redundancy selection criteria can be OK for ‘creative’ roles
Christopher Stack and Jenny Wotherspoon [Publisher] [Google Scholar]

Was Swedish ad an ‘invitation to purchase’?
Manana Shrimpling [Publisher] [Google Scholar]