ARC: Connections: ELMAR: TOC areas: sectors: journals

International Journal of Technology Marketing  Relevant ARCategory: Marketing Journals

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An analysis of consumer behaviour when adopting technological innovation: a Brazilian perspective of e-books
–Márcio De Oliveira Mota, Danielle Miranda De Oliveira Arruda Gomes [Publisher] [Google Scholar]

The role of emotion in hi-tech product adoption: the case of WCDMA in Korea
–Hyun Jung Lee, Jae H. Pae [Publisher] [Google Scholar]

Accelerating customer integration into innovation processes using Pico Jobs
–Jens Fähling, Ivo Blohm, Helmut Krcmar, et al. [Publisher] [Google Scholar]

Customer participation in innovation processes of inventors and SMEs
–Liisa Hyvärinen [Publisher] [Google Scholar]

Marketing of new technologies: the case of renewable energies in the UK
–Alexander Brem, Frank Muehlmann, Ted Sarmiento [Publisher] [Google Scholar]

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