Listen to and meet delegates from Bata Brands, UPC, Millward Brown, Takeda Pharma, GfK NOP, Boston University & many other leading organisations and discover how online qualitative techniques can be used for research, marketing, new product development, brand engagement and insight generation.

Qualitative Online 360: 2nd International Conference
18 & 19 January 2012 Milan, Italy
Event Link: http://www.merlien.org/qual360

Listen to and meet delegates from Bata Brands, UPC, Millward Brown, Takeda Pharma, GfK NOP, Boston University & many other leading organisations and discover how online qualitative techniques can be used for research, marketing, new product development, brand engagement and insight generation.

CONFERENCE FORMAT & AGENDA
The conference format includes invited speakers, interactive work sessions and brainstorming workshops. Below are key themes that will be discussed at the conference:
Brand engagement using social media listening
MROCs & online communities for qualitative research
Best practices,  ethics and privacy in online qualitative
Evolving methodologies: mixed methods. mobile marketing research and user experience interfaces

Review the conference agenda online now: http://www.merlien.org/qual360

WHO SHOULD ATTEND
With input from industry practitioners and top academics, the QUAL360 conference is specifically designed academics and practitoners responsible for: 
-Consumer Insights / Market Research
-Market Intelligence
-Marketing and Branding
-Innovation & New Product Development

LEARNING AND NETWORKING
QUAL360 2012 will provide excellent opportunities for participants to engage in collaborative discussions on new research methods, best practices, and new technology utilisation.

Opportunities to network with peers will include scheduled breaks during the conference sessions and an optional networking dinner that will take place on January 18th.

PS: Academics will benefit from special reduced rates. Only 80 places available. To secure your seat, please visit: http://www.merlien.org/qual360

For questions, please contact Jasper Lim events@merlien.org