ARC: Connections: ELMAR: Posting

areas: methods: call

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Call for Papers
2012 ISMS Marketing Science Conference
Boston University School of Management
June 7-9, 2012
http://www.bu.edu/marketingscience2012/

The ISMS Marketing Science Conference is an annual event bringing together leading marketing scholars, industry executives and members of non-profit organizations. The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch.

The Marketing faculty at Boston University School of Management invites you to submit abstracts of your research papers, present your work, and actively participate in the conference. The conference is an important forum to present cutting-edge research and intellectual exchange.

The conference begins at 8 am on Thursday, June 7, 2012, and concludes at 5 pm on Saturday, June 9, 2012 at the Westin Copley Place in Boston, USA. While parallel sessions are planned during the day, the evenings will consist of a welcome reception on Thursday and a Gala Dinner on Friday. The conference will also provide you with the opportunity to visit Boston. Boston can be best described as a welcome contradiction: Hip alongside historic. Skyscrapers surround parks. Gourmet meets pizza. Just as the city pays homage to every period of America’s timeline, it also serves as all things to all people. Boston is a wonderful blend of stylish sophistication and historic New England charm. You can easily uncover the city’s past while enjoying its distinctively modern edge.

Submitting Your Conference Abstracts

We welcome submissions on a broad range of marketing science topics, including, but not limited to, marketing strategy, marketing models, methods, and theory, as well as empirical research. We also encourage submissions from behavioral researchers. Abstracts should not exceed 1800 characters (about 250 words) and should clearly define a marketing topic and the contribution of the research. An author may be the primary presenter for only a single paper during the entire conference.

• Submission of abstracts is possible between: Monday, October 31, 2011, and Monday, February 6, 2012 at

  http://www.bu.edu/marketingscience2012/submitting-abstracts/

   

• Presenting authors will be notified by Monday, February 27, 2012
• Registration of presenting authors (of an accepted abstract) is required no later than Friday, March 16, 2012. This policy helps to limit the number of cancelled papers and no-shows.

Submitting Special Session Proposals

Participants are strongly encouraged to organize their own special sessions. In this way, a set of papers on a topic can be readily presented in one session. Special session proposals should indicate the 1) Title of session, 2) Name, organization and email address of session chair, 3) Statement summarizing the session’s theme, and 4) Abstracts for 4-5 papers and contact information of authors. (Each abstract should not exceed 1800 characters – about 250 words.)

• Submission of special session proposals is possible between: Monday, October 31, 2011, and Monday, January 9, 2012 at

  http://www.bu.edu/marketingscience2012/special-session-proposals/

   

• Presenting authors will be notified by Monday, January 23, 2012
• Registration of presenting authors (of an accepted special session proposal) is required no later than Friday, March 16, 2012. This policy helps to limit the number of cancelled papers and no-shows.

Doctoral Consortium

The conference will be preceded on Wednesday, June 6, 2012, by the ISMS Doctoral Consortium. Further information about the Consortium will be published shortly on the conference website.

http://www.bu.edu/marketingscience2012/doctoral-consortium/

Glen Urban Retirement Celebration and Symposium

The 2012 ISMS Marketing Science conference will be immediately followed by the Glen Urban Retirement Celebration and Symposium in honor of Glen Urban’s contributions to the science of marketing. This event will commence on the evening of Saturday, June 9, 2012 and will conclude with lunch on Sunday, June 10, 2012 at the MIT Sloan School of Management. Further information is on the conference website.

http://www.bu.edu/marketingscience2012/glen-l-urban-retirement-celebration-and symposium/

We look forward to having you join us in Boston next June.

Sincerely,

The ISMS Marketing Science Conference Organizing Committee

Shuba Srinivasan (co-chair)
Patrick Kaufmann (co-chair)

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