ARC: Connections: ELMAR: Posting

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The American Marketing Association Innovation, Technology and Interactivity SIG announces the Winners of its annual competition for best article published in 2010. This year there were two winning papers:

Choi, Jeonghye, Sam K. Hui, and David R. Bell (2010), "Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer," Journal of Marketing Research, 47 (1), 75-89.

and

Sinha, Rajiv, Fernando S. Machado, and Collin Sellman (2010), "Don’t Think Twice, It’s All Right: Music Piracy and Pricing in a DRM-Free Environment," Journal of Marketing, 74 (2), 40-54.

The runner up paper was

Goldenberg, Jacob, Barak Libai, and Eitan Muller (2010), "The Chilling Effects of Network Externalities," International Journal of Research in Marketing, 27 (1), 4-15.

TechSIG extends its congratulations to all of the above authors and to all of those interested in Innovation, Technology and Interactivity, and the growing role they play in marketing.

The TechSIG judging committee consisted of

David Berkowitz, University of Alabama, Huntsville
Charles Hofacker, Florida State University
Shikhar Sarin, Boise State University
Sanjit Sangupta, San Francisco State University
Manjit Yadav, Texas A&M University

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