TOC: Service Bus
Introduction
Service Business, 5(4)
![]() |
Service Business
Relevant ARCategory: Marketing Journals |
Gender differences in the linkage of online patronage behavior with TV-and-online shopping values
–Hsin-Hui Lin [Publisher] [Google Scholar]
Competitiveness, resources, and capabilities: empirical evidence from retail banking
–João J. Ferreira, Carla S. Marques & Carlos Azevedo [Publisher] [Google Scholar]
Key service innovation drivers in the tourism sector: empirical evidence and managerial implications
–Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz & Alicia Izquierdo-Yusta [Publisher] [Google Scholar]
Advertising strategy for outbound travel services
–Inwon Kang, Deokhee Cheon & Matthew M. Shin [Publisher] [Google Scholar]
Pecking Order Theory versus Trade-Off Theory: are service SMEs’ capital structure decisions different?
–Zélia Silva Serrasqueiro, Manuel Rocha Armada & Paulo Maçãs Nunes [Publisher] [Google Scholar]
Network collaboration and performance in the tourism sector
–T. Ramayah, Jason Wai Chow Lee & Julie Boey Chyaw In [Publisher] [Google Scholar]