AM 2012


The UK Academy of Marketing 2012 Conference, Southampton, 2-5 Jul 2012, Conference Chair Bev Hulbert; Deadline 30 Dec

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Academy of Marketing Conference 2012

The UK Academy of Marketing 2012 conference, Marketing: catching the technology wave, and the Academy of Marketing Doctoral Colloquium are being hosted by the University of Southampton’s School of Management from 2nd – 5th July 2012.

Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this; data and its analysis provides the platform for strategic marketing decisions; digital communications enables and enhances the co-creation of value, brands and building relationships. So where are the conceptual models that fit this reality? Where is the academic research that makes sense of this digital tidal wave? AM2012 – if you are there!

The Doctoral Colloquium is taking place 2nd – 3rd July and the main conference from the 3rd – 5th July 2012 at the University of Southampton’s Highfield Campus.

The deadline for submission of papers is Friday 30th December 2011.

Conference Chair Bev Hulbert
Programme Co-chair Paul Harrigan
Programme Co-chair Lisa Harris
Doctoral Colloquium Chair Nina Reynolds

More information about the conference can be found at