SPECIAL SECTION: GLOBAL FASHION MARKETING ON THE MOVE

GUEST EDITOR: Kim K.P. Johnson (University of Minnesota-Twin Cities Campus), MiYoung Lee (Inha University)

1. Global Fashion Marketing on the Move

– Kim K. P. Johnson, MiYoung Lee

2. Putting Assumed Emotion in Fashion Brand Literacy: Understanding Brand-Identity Relationship in the Interdependent Asian Context

– Man-lok Lam, Wing-sun Liu, Chester Kin-Man To

3. Personal Luxury Values Associated with Fashion Brand Consumption: An Exploratory Analysis of Demographic Variations in the United States

– Hye-Young Kim, Jeong-Ju Yoo, Dooyoung Choi, Jieun Kim, Kim K. P. Johnson

4. Consumer Attitudes and Shopping Intentions toward Pop-up Fashion Stores

– y Sang Ryu

REGULAR PAPERS

1. Whiich Dress Do You Like? Exploring Brides’ Online Communities

– Jane Boyd Thomas, Cara O. Peters

2. Consumers’ Value, Environmental Consciousness, and Willingness to Pay more toward Green-Apparel Products

– Seahee Lee

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1. Role of Brand Management of the Luxury Fashion Brand in the Global Economic Crisis: A Case Study of Aeffe Group

– Elisabetta Savelli