Revisit: SRII 2012


Service Management and Marketing Track of the Service Research and Innovation Institute Global Conference 2012, San Jose, now 24-27 Jul 2012; Deadline 30 Oct


CALL FOR PAPERS: July 24 – July 27, 2012 -Fairmont Hotel, San Jose, California, USA

The Service Research and Innovation Institute ( is a professional organization led by major Information Communication Technology companies in close partnership with research organizations, academia and government from around the world. The SRII mission is to drive innovation for “IT-Enabled Services” at the global level. The Annual SRII Global Conference is a unique forum for researchers to share their work on all of the key areas of IT-Enabled Services connecting the Science & Engineering of Services to major verticals such as health care, finance, telecom, retail, education, government, and energy, to name a few. You are invited to contribute research papers, panel presentations and industry abstracts according to the following deadlines.
Key Dates for
Extended abstract submission – October 30, 2011
Notification (Abstract) – November 30, 2011
Full paper submission – January 30, 2012
Possible topics of applied, field and empirical research include, but are not limited to:
* Service innovation platform
* Service Science, Management, Engineering and Technology
* Service operations and servitizing IT organizations
* Digital marketing services
* IT enablement of service market strategy
* Social media services and social business services
* Sustainable IT services management
* Business process integration and management of services
* Incentives and motivations
* Service-orientation on enterprises, organizations and individuals
* Commoditization of hardware and software and the role of services
* Integrating and/or sourcing services computing and automated business process management
* Service innovation & management, design & engineering, modeling & simulation, and standardization
* Service systems, components, platforms, technologies, architectures
* Customer Integration in service design, delivery and operation
* Service business models ; issues of excellence and productivity
* Services governance and organizational transformation, operation and service off-shoring
* Legal aspects of services (assets, intellectual property building, property rights, branding),
* Service excellence and service productivity, service export and internationalization of services
* Decision models and decision support systems for service-related management and operations
* Data services and data management service level agreements
* Risk management or Other services management & marketing related topics
Track Co-Chairs: Haluk Demirkan, Robert Harmon and Michael Smith
Submission Guidelines
The conference will follow a two-stage review process. Authors are requested to submit extended abstracts of no more than 500 words in the first stage. The authors of accepted abstracts will be invited to submit full papers. All accepted full papers will be published in a SRII/IEEE conference proceedings. SRII will also pursue the publication of selected papers in a leading research journal.
Submissions will be made through EasyChair at (under track “Service Management & Marketing)
Haluk Demirkan
Research Faculty, Center for Services Leadership W. P. Carey School of Business, Arizona State University