Qualitative Online 360?


The 2nd European Conference: Qualitative Online 360?, Milan, 18-19 Jan 2012; Deadline 21 Oct

Reminder: Deadline for submitting Abstracts is 21 October 2011.

Qualitative Online 360: 2nd International Conference
18 & 19 January 2012 Milan, Italy

Call for Abstracts:
The 2nd European conference: Qualitative Online 360°will be held on the 18 & 19 January 2012 in Milan, Italy. This highly interactive, cross-disciplinary event will bring together top consumer insights executives, market researchers and academics to discuss cutting-edge qualitative research techniques and how they can be used effectively to deliver actionable insights for brands.

Topics of interests may include, but not limited to:

 Capturing consumer mindsets online and translating them into new product development
 Implementing and facilitating online communities to deliver fresh insights for brands 
 Leveraging online insights to guide and develop brand and marketing strategies
 Mobile marketing research: how to capture real-time mobile insights successfully 
 Aligning social media research with business strategies: what are the dos and don’ts?
 Engaging customers online: what are the best practices in collecting customer feedback? 
 Integrating Web 2.0/3.0 into traditional qualitative research: what needs to be adapted?
 Analysing user-generated data and implementing effective social media listening techniques
 Developing engaging market research online communities (MROCs) for qualitative research
 Keeping stakeholders engaged: how to keep clients involved in your online research
 Discussing challenges and issues while carrying out qualitative analyses in social media
 Understanding when to use online methods over traditional offline methods
 Evaluating the rules and tools of conducting qualitative research on the Web
 Discussing best practices in moderating online focus groups
 Assessing privacy issues, and ethics of conducting research using social media
 Developing participant recruitment strategies: what are the challenges and pitfalls?
 Assessing the internal and external validity of online qualitative research
 Overcoming the handicaps of communicating online without non-verbal cues
 Using text data mining techniques to generate qualitative insights
 Predictive analytics: quantifying unstructured qualitative data to deliver insights

To submit an abstract, please download the abstract template from our website below and submit your abstract to us latest by 21 October 2011. See: http://www.merlien.org/qual360

Take advantage of this unique opportunity to discuss best practices with your peers in a friendly, fun and productive networking environment. This two-day international conference includes refreshments and lunches on both days. As this is a single-stream conference, speaker slots are limited. We encourage you to submit your abstracts as soon as possible.

If you have any questions, please email Jasper Lim at Merlien Institute events@merlien.org

PS: Kindly circulate this announcement to your friends and colleagues.