ARC: Connections: ELMAR: Posting

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CALL FOR PAPERS:
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
SPECIAL SECTION ON PRICING: EMPIRICAL REPLICATIONS
(Submission Deadline: May 1, 2012)

The Journal of Product and Brand Management is soliciting manuscripts related to empirical replication of pricing studies.

The robustness of existing perspectives in the field of behavioral pricing relies on our ability to replicate patterns of consumer price response in order to establish conditions under which these response patterns may or may not recur. The Pricing section of the Journal of Product and Brand Management welcomes replication studies in behavioral pricing. Replications can consist of retesting of existing pricing phenomenon. They can also include empirical studies that reexamine such phenomenon using variations in methodology such as sampling methods, experimental design or statistical procedures used.

Manuscripts which focus on pricing issues from behavioral, managerial, and quantitative perspectives are of relevance. While the following is a list of potential topics of interest, other related areas of research in pricing are also covered:

• Auction pricing
• Biased price perceptions
• Bundle pricing
• Cross cultural price perceptions
• Demographics and price responses
• Elasticity estimation
• Fairness in pricing
• Information processing of price
• International pricing
• Negotiated pricing
• Odd/even pricing
• Price interaction & Marketing mix
• Pricing strategy
• Product mix pricing
• Promotional pricing
• Public policy and price controls
• Quality inferences in prices
• Quantity surcharges
• Reference prices
• Internet pricing
• Yield pricing

The deadline for submissions is May 1, 2012. Manuscript submission can be done electronically in Microsoft Word format and directed to Prof. Hooman Estelami (estelami@fordham.edu) or Prof. Sarah Maxwell (smaxwell@fordham.edu). For additional information please consult

www.fordham.edu/cba/pricecenter

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