TOC: Mar Sci


Marketing Science, 30(5)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journalsMarketing Science 

Relevant ARCategory: Marketing Journals 

Firm Strategies in the "Mid Tail" of Platform-Based Retailing
Baojun Jiang, Kinshuk Jerath, and Kannan Srinivasan [Publisher] [Google Scholar]

Competing for Low-End Markets
Wilfred Amaldoss and Woochoel Shin [Publisher] [Google Scholar]

Zooming In on Paid Search Ads–A Consumer-Level Model Calibrated on Aggregated Data
Oliver J. Rutz and Michael Trusov [Publisher] [Google Scholar]

Active Machine Learning for Consideration Heuristics
Daria Dzyabura and John R. Hauser [Publisher] [Google Scholar]

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, and Peter J. Danaher [Publisher] [Google Scholar]

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
Tat Y. Chan, Chunhua Wu, and Ying Xie [Publisher] [Google Scholar]

Social Learning and Dynamic Pricing of Durable Goods
Bing Jing [Publisher] [Google Scholar]

New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model
Kinshuk Jerath, Peter S. Fader, and Bruce G. S. Hardie [Publisher] [Google Scholar]

Modeling Customer Lifetimes with Multiple Causes of Churn
Michael Braun and David A. Schweidel [Publisher] [Google Scholar]

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Dominique Olie Lauga and Elie Ofek [Publisher] [Google Scholar]

Assessing the Effect of Marketing Investments in a Business Marketing Context
V. Kumar, S. Sriram, Anita Luo, and Pradeep K. Chintagunta [Publisher] [Google Scholar]