McKinsey Dissertation Award 2012


European Marketing Academy McKinsey Marketing Dissertation Award; Deadline 31 Jan 2012

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European Marketing Academy
EMAC McKinsey Marketing Dissertation Award

A new generation of marketing experts is developing the theories and tools that will shape the future of our field. The Marketing Dissertation Award, initiated by EMAC and McKinsey & Company, recognizes and encourages this emerging talent. In addition to receiving a cash prize, finalists have a chance to present their work at the 2012 EMAC conference.

The distinguished award was presented for the third time on May 27 at the EMAC conference in Ljubljana. The winner of the 2011 EMAC McKinsey Marketing Dissertation Award was Carlos Lourenço for his dissertation “Dynamic Store Price Image Formation and Category Pricing,” which he submitted to Tilburg University, Netherlands. Read more…

Submissions for the 2012 award are being accepted online from now through January 31, 2012.

Increase the reach of your dissertation – apply for the Marketing Dissertation Award.