ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing Theory and Practice  Relevant ARCategory: Marketing Journals

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Investigating the Key Routes to Customer Delight
–Donald C. Barnes, Nicole Ponder, Kranti Dugar [Publisher] [Google Scholar]

Quantitative Approaches to Consumer Field Research
–Collin R. Payne, Brian Wansink [Publisher] [Google Scholar]

How to Establish Trustworthiness in Initial Service Encounters
–Anja Geigenmüller, Larissa Greschuchna [Publisher] [Google Scholar]

Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory
–Bob Heere, Matthew Walker, Masayuki Yoshida, et al. [Publisher] [Google Scholar]

The Implications of Service-Dominant Logic and Integrated Solutions on the Sales Function
–Kenneth Le Meunier-FitzHugh, Jasmin Baumann, Roger Palmer, et al. [Publisher] [Google Scholar]

Empirical Identification of Success-Enhancing Web Site Signalsin E-Tailing: An Analysis Based on Known E-Tailers and the Theory of Reasoned Action
–Dennis C. Ahrholdt [Publisher] [Google Scholar]

Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel
–Christian M. Ringle, Marko Sarstedt, Lorenz Zimmermann [Publisher] [Google Scholar]

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