TOC: J Mar Theory Prac


Journal of Marketing Theory and Practice, 19(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 

Investigating the Key Routes to Customer Delight
Donald C. Barnes, Nicole Ponder, Kranti Dugar [Publisher] [Google Scholar]

Quantitative Approaches to Consumer Field Research
Collin R. Payne, Brian Wansink [Publisher] [Google Scholar]

How to Establish Trustworthiness in Initial Service Encounters
Anja Geigenmüller, Larissa Greschuchna [Publisher] [Google Scholar]

Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory
Bob Heere, Matthew Walker, Masayuki Yoshida, et al. [Publisher] [Google Scholar]

The Implications of Service-Dominant Logic and Integrated Solutions on the Sales Function
Kenneth Le Meunier-FitzHugh, Jasmin Baumann, Roger Palmer, et al. [Publisher] [Google Scholar]

Empirical Identification of Success-Enhancing Web Site Signalsin E-Tailing: An Analysis Based on Known E-Tailers and the Theory of Reasoned Action
Dennis C. Ahrholdt [Publisher] [Google Scholar]

Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel
Christian M. Ringle, Marko Sarstedt, Lorenz Zimmermann [Publisher] [Google Scholar]