Marketing Dynamics 2012


9th Marketing Dynamics Conference, Tilburg, Netherlands, 23-25 Aug 2012, Chairs Bart Bronnenberg, Marnik Dekimpe and Els Gijsbrechts

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Announcement of the 9th Marketing Dynamics Conference
Tilburg University, the Netherlands
August 23-25, 2012

Dear Colleague,

The University of Tilburg (Tilburg, the Netherlands) hosts the 9th Marketing Dynamics Conference on August 23-25, 2012. This event brings together academics from around the globe to present, hear, and discuss new research within the realm of marketing dynamics. The Marketing Dynamics Conference has become an established forum whose relatively small scale (about 100 participants) ensures a vibrant discussion about cutting-edge research on managerially relevant dynamic marketing problems.

The conference starts on Thursday August 23 with a workshop taught by Oded Netzer from Columbia University. The conference itself takes place on Friday August 24 and Saturday August 25 at Tilburg University. The keynote speaker is Pradeep Chintagunta from the University of Chicago.

The advisory committee consists of Jean-Pierre Dubé, University of Chicago; Mike Hanssens, UCLA Anderson School of Management; Harald van Heerde, Waikato Management School, New Zealand; Koen Pauwels, Ozyegin University, Istanbul; K. Sudhir, Yale School of Management; and the conference chairs (Bart Bronnenberg, Marnik Dekimpe and Els Gijsbrechts).

The conference website and call for papers will be set up shortly. In the mean time, please make a note of these dates in your agenda. Please also inform interested colleagues about this upcoming event.

We hope to welcome you in Tilburg on August 23-25, 2012!

The Conference Chairs

Bart Bronnenberg (Tilburg University)
Marnik Dekimpe (Tilburg University and Catholic University of Leuven)
Els Gijsbrechts (Tilburg University)