Macromarketing 2012


37th Annual Macromarketing Conference, Berlin, 13-16 Jun 2012, Chairs Michaela Haase, Michael Kleinaltenkamp, Roger Layton, Alexander Nill and Jacqueline Pels; Deadline 9 Jan

 ARC: Connections: ELMAR: Posting

37th Annual Macromarketing Conference
June 13 – June 16, 2012

Doctoral Colloquium, June 11 – 12, 2012
Freie Universität Berlin, Berlin, Germany

Sustainable Development of Markets and Marketing Systems in a Globalized World

Call for Papers

Macromarketing has become an established domain of marketing science. But still little is known about the linkages between the practices of individuals and organizations as actors in markets on the one and the market process as an overall coordination mechanism on the other hand. Furthermore, modern marketing systems are characterized by an increasing importance of consumer and business services as well as of global supply chains. Accompanied by a growing weight of emergent markets new challenges for the sustainable development of markets and marketing systems in a globalized word arise.

Conference chairs

Michaela Haase
Freie Universität Berlin, Berlin, Germany

Michael Kleinaltenkamp
Freie Universität Berlin, Berlin, Germany

Roger Layton
The University of New South Wales, Sydney, Australia

Alexander Nill
University of Nevada, Las Vegas, USA

Jacqueline Pels
Universidad Torcuato Di Tella, Buenos Aires, Argentina

Submissions of competitive papers should be sent no later than Monday, January 9, 2012.

Full information available at