TOC: J Con Behaviour


Journal of Consumer Behaviour, 10(5)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Journal of Consumer Behaviour 

Relevant ARCategory: Marketing Journals 

Is interpersonal and institutional e-trustworthiness equally important in consumer e-trust development? Implications for consumers’ e-trust building behaviours
Kyösti Pennanen [Publisher] [Google Scholar]

Moderating effects in consumers’ perceptions of price unfairness
Francisco Javier Rondan-Cataluña and David Martin-Ruiz [Publisher] [Google Scholar]

Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence
Couchen Wu, Lieching Jang and Chongi Chen [Publisher] [Google Scholar]

Sorry not today: Self and temporary consumption denial
Iain R. Black [Publisher] [Google Scholar]

The role of consumer ethical beliefs in product-harm crises
Aikaterini Vassilikopoulou, Kalliopi Chatzipanagiotou, George Siomkos and Amalia Triantafillidou [Publisher] [Google Scholar]

Consumers’ perceptions of the dimensions of brand personality
Natalia Maehle, Cele Otnes and Magne Supphellen [Publisher] [Google Scholar]

Brand personality, self-congruity, and preference: A knowledge structures approach
Russell J. Branaghan and Emily A. Hildebrand [Publisher] [Google Scholar]