ARC: Connections: ELMAR: TOC areas: cb: journals

Journal of Consumer Behaviour  Relevant ARCategory: Marketing Journals

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Is interpersonal and institutional e-trustworthiness equally important in consumer e-trust development? Implications for consumers’ e-trust building behaviours
–Kyösti Pennanen [Publisher] [Google Scholar]

Moderating effects in consumers’ perceptions of price unfairness
–Francisco Javier Rondan-Cataluña and David Martin-Ruiz [Publisher] [Google Scholar]

Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence
–Couchen Wu, Lieching Jang and Chongi Chen [Publisher] [Google Scholar]

Sorry not today: Self and temporary consumption denial
–Iain R. Black [Publisher] [Google Scholar]

The role of consumer ethical beliefs in product-harm crises
–Aikaterini Vassilikopoulou, Kalliopi Chatzipanagiotou, George Siomkos and Amalia Triantafillidou [Publisher] [Google Scholar]

Consumers’ perceptions of the dimensions of brand personality
–Natalia Maehle, Cele Otnes and Magne Supphellen [Publisher] [Google Scholar]

Brand personality, self-congruity, and preference: A knowledge structures approach
–Russell J. Branaghan and Emily A. Hildebrand [Publisher] [Google Scholar]

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