TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 29(6)
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International Journal of Bank Marketing
Relevant ARCategory: Marketing Journals |
Behavioural economics and financial services marketing: a review
–Swee-Hoon Chuah, James Devlin [Publisher] [Google Scholar]
Within-role, extra-role and anti-role behaviours in retail banking
–Elaine Wallace, Leslie de Chernatony, Isabel Buil [Publisher] [Google Scholar]
Identifying variables that predict clients’ propensity to end their checking accounts
–Mário Teixeira Reis Neto, Jeislan Carlos de Souza, Gustavo Queiroga Souki [Publisher] [Google Scholar]