SMART 2012


Social Marketing Advances in Research and Theory, Vancouver, 26-28 Apr 2012; Deadline 10 Dec

 ARC: Connections: ELMAR: Posting

Call for Papers Submission
Social Marketing Advances in Research and Theory (SMART) Conference

April 26-28th 2012
Vancouver, Canada

Hosted by the Center for Socially Responsible Marketing at the University of Lethbridge

The Center for Socially Responsible Marketing at the University of Lethbridge will be hosting their third “Social Marketing Advances in Research and Theory” (SMART) conference. The conference will provide a forum for presenting and discussing high quality theoretical and empirical social marketing and non-profit research, as well as an opportunity to network with other scholars working in these areas.

The SMART conference will be held April 26th – 28th, 2012 at the Georgian Court Hotel, Vancouver, Canada ( This venue is located in the downtown area of Vancouver and is a short walk from the lively restaurants of Yaletown, a ferry ride to Granville Island, art galleries in the Gastown district, and a walk along the seawall that will take you to Stanley Park. Vancouver has been recently rated as one of the best places to live in the world.

Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. In addition to social marketing manuscripts, nonprofit and corporate social responsibility manuscripts are also welcome. All manuscripts will be blind peer reviewed.

Submission deadline is December 10th, 2011. Submit all documents electronically to

Notification of acceptance will be made no later than February 10th 2012. You will receive electronic confirmation of your submission within one week. If you do not receive confirmation please email or send a fax to (403) 329-2038 attn: Tanya Drollinger.

Manuscripts in their final stages should be submitted as competitive papers. Manuscripts representing work that is still in its formative stages should be submitted as working papers. Although abstracts (5 pages) will be considered, a full-length version of the paper is preferred for review. Papers should not exceed 15, double spaced pages, including text, references, figures and tables. The first page of the manuscript should begin with the title only. Author names should not be included in any part of the paper except the title page. Authors will give 20 minute presentations of their work. Special topic sessions will be 1 ½ hours long.

Special topic session proposals should be no more than six pages. Include a description of the intended session format, a summary of the intended session content and a rationale for inclusion of the session at the SMART conference. Special sessions should include at least three papers and authors should all attend conference.

Manuscript submissions should adhere to the following format:

First Page

  1. Title of manuscript or special topic session
  2. Authors’/participants’ names, affiliations, and positions (author/participant identification does not appear again).
  3. Primary contact person with full name, title, address, telephone, fax, and email information.
  4. Type of submission (competitive paper, working paper, or special topic session).
  5. Please indicate your willingness to serve as a reviewer. Reviewers will receive no more than three papers (probably one or two), and will have at least one month for review.

Second page

  1. Title of manuscript or special topic session
  2. Up to 150 word abstract
  3. Keywords

Third page

Begin body of manuscript or special topic session proposal

The Centre for Socially Responsible Marketing at the University of Lethbridge seeks to create and disseminate research in the areas of social marketing, nonprofit marketing, and social responsibility. For more information see our website at: