ARC: Connections: ELMAR: Posting

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Dear Colleagues,

Below you will find a call for papers for the International Advertising and Integrated Marketing Communications Conference (IAIMCC) to be held February 2rd-4th 2012 in Anaheim, California. This conference is co-sponsored by Maxwell Center for International Communications and Media at California State University and the Korean Advertising Society, the most reputed national association for advertising educators and professionals in Korea.

Although the IAIMCC 2012 is a small conference and the deadline is fast approaching, there are several good reasons for you to respond to this call for papers and submit your work to this conference.

• You have the flexibility of submitting a complete manuscript or an extended abstract/proposal.
• All papers or proposals that are accepted and presented at the conference will be included in the proceedings published by the Korean Advertising Society (KAS). Authors have the option of publishing either the full paper or an extended abstract.
• All papers presented at the conference and competed by March 15th can be submitted to a double-blind review for publication in the Journal of Advertising and Promotion, published by KAS. A special issue is dedicated to this conference on International Advertising and Marketing Communication. Its publication date is August/September, 2012!
• The IAIMCC 2012 is an ‘international’ conference that focuses on interaction, and registration includes a reception, continental breakfasts, lunches, and dinner on Saturday.
• It will be held at the Disney Paradise Pier Hotel next to Disneyland, Disney’s California Adventure and the Downtown Disney areas in Anaheim, California — a fun setting for a conference.

On behalf of the organizing committee for IAIMCC 2012, we encourage you to submit your work and attend the conference. See you in sunny California.

Sincerely,

Dr. Kuen-Hee Ju-Pak IAIMCC 2012 Conference Chair
Professor of Advertising
Department of Communication
California State University
Fullerton, CA 92834-6846 kjupak@fullerton.edu; 657-278-7006

Dr. Dean Kazoleas
IAMICC 2012 Conference Manager
Director, Maxwell Center
College of Communications
California State University
Fullerton, CA 92834-6846
dkazoleas@fullerton.edu; 657-278- 3271

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CALL FOR PAPERS

The organizing committee for International Advertising & Integrated Marketing Communications Conference (IAIMCC) 2012 invites submission of complete papers or abstract/research proposals that consider any area of Advertising, Interactive Media, Branding, and Integrated Marketing Communications.

IAIMCC CONFERENCE 2012

IAMCC 2012 is co-sponsored by Maxwell Center for International Communications and Media (California State University at Fullerton) and The Korean Advertising Society (a Korean national organization equivalent to American Academy of Advertising). The conference begins with evening reception on Thursday, February 2nd, 2012 and concludes on Saturday evening, February 4th, 2012. It will be held at the Disney Paradise Pier Hotel in Anaheim, California.

CONFERENCE PURPOSE

IAMCC 2012 will address issues and problems of both domestic and worldwide that affect the present and future practices for advertising, integrated marketing communication, and branding. Its purpose is to provide a forum in which international advertising and communication scholars and professionals can exchange ideas concerning the processes, effects, consequences, and best practices of advertising and brand communication as they apply to various media channels and culturally diverse consumers. The conference is also designed to maximize interaction between participants through highly interactive sessions featuring a limited number of presentations and a number of social and meal related events.

SUBMISSION DEADLINE: December 15th, 2011, 10 pm, Pacific Time.

SUBMISSION GUIDELINES:

All papers that address advertising, interactive communications, and integrated marketing communications are welcome and both conceptual and empirical papers are encouraged. Papers must not have been presented, previously published, or accepted for publication elsewhere. Complete papers should be no more than 30 pages, double-spaced, including references, tables, figures, and graphics. An extended abstract will be at minimum 4 pages, double-spaced, including 1) the main purpose or research questions, 2) a brief summary of the literature, 3) discussion of the methods (sample, research instruments & procedure), and 4) findings or expected results. Papers should be double-spaced in Word or PDF format, and follow APA style. All submissions must include a separate cover page with paper title, name(s) of the author(s), affiliation, mailing address, email address, and phone numbers. Papers should not include author information except on the separate cover page.

CONTACTS

Please email your papers to kjupak@fullerton.edu and direct your inquiries to Dr. Kuen-Hee Ju-Pak, Conference Co-Chair and the editor of IAIMCC Proceedings and the special issue of the Journal of Advertising & Promotion, Department of Communication, California State University, Fullerton, CA 92834 Phone: 657-278-7006; Fax: 657-278-2229.

PUBLICATION (Proceedings & Journal)

All papers presented at the conference will be included in its proceedings and completed papers submitted by March 15th, 2012 will be subjected to a double blind peer-reviewed selection process for publication in the July/August 2012 issue of the Journal of Advertising and Promotion.

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