Since its first edition in 2004, the International Research Days on Marketing Communications traditionally have a strong focus on sponsorship-linked marketing, but are open to any other form of ?below the line? communications. Contributions should focus on non-traditional marketing communications such as sponsorship, patronage, event communication, social media, brand community management, lobbying, product placement, buzz marketing, online communications, public relations, etc. or on the link/integration between ?below the line? instruments and advertising. They may concern any stage of the communication process: objectives, budgeting, planning, strategy, execution, control, etc.
Contributions such as experiments, field studies, case studies and state-of-the-art reviews are welcome. The conference is known for its friendly, international atmosphere and its small size (usually not more than 50 researchers) which favour in-depth discussions. It includes two plenary sessions, a round table, and never foresees more than two sessions in parallel.

Conference Program Co-Chairs:

Bj?rn Walliser, Universit? Nancy II, France

David M. Woisetschl?ger, Technische Universit?t Braunschweig, Germany

Scientific Committee:

T. Bettina Cornwell (University of Oregon),

Daniel Caumont (ICN Business School),

Jean-Marc D?caudin (IAE University of Toulouse 1 – ESC Toulouse),

Christian Dianoux (University of Lorraine – Metz),

Heiner Evanschitzky (Aston Business School),

St?phan Fuchs (University of Lyon 1),

Renaud Garcia-Bardidia (University of Lorraine – Nancy),

Claas Christian Germelmann (University of Bayreuth),

Reinhard Grohs (Innsbruck University),

Jean-Luc Herrmann (University of Lorraine – Metz),

Marie-Laure Gavard-Perret (IAE ? University of Grenoble 2),

Pascale Quester (The University of Adelaide),

Eric R?my (University of Rouen),

Thomas Stenger (University of Poitiers),

Bj?rn Walliser (University of Lorraine – Nancy),

David Woisetschl?ger (Technische Universit?t Braunschweig)

Authors are encouraged to submit an abstract indicating their intended contribution (not more than 2 pages) before October 31, 2011.

Spacing (for abstracts and papers): 1,5 throughout; Times New Roman 12-point font; A4 size page formatting, 3 cm margins on all sides.

Authors will receive more detailed instructions upon acceptance of their abstract.

Papers can be submitted in two formats:

– 6 pages ?short? format (EMAC style), including tables, figures and references or

– 20 pages ?full? format, including tables, figures and references.

Papers can be turned in and presented in either English or French. Presentations in English are encouraged. Plenary sessions and at least some parallel sessions will take place in English.

Deadlines:

Submission of abstracts to: bjorn.walliser@univ-nancy2.fr , October 31, 2011

Acceptance of abstracts: [b]November 7, 2011

Submission of papers (in either 6 page or 20 page format) [b]January 16, 2012

Notification of authors / acceptance of ? full ? papers [b]February 3, 2012

For more information, please visit the conference website:

http://www.univ-nancy2.fr/CEREFIGE/colloque_chm2012/accueil.html