Digital Business Education


The Digital Forms of Value Creation and Delivery in Business Education, Special issue of Journal of Digital Marketing, Edited by Helen Madden-Hallett and Henry Ho; Deadline 15 Dec 2011

Dear colleagues,

I would like to share with you the special issue call for papers made available by Journal of Digital Marketing (JDM).

The title of this special issue is:

The Digital Forms of Value Creation and Delivery in Business Education

Deadline for submission: December 15 2011

Publication date: Spring 2012

Guest Editors:

Helen Madden-Hallett, Victoria University, Australia

Henry Ho, Hamline University, USA

Journal of Digital Marketing
(ISSN: 2229-595X)
Call for Papers
Special Issue for Spring 2012:
 The Digital Forms of Value Creation and Delivery in Business Education
Guest Editors:
Helen Madden-Hallett, Victoria University, Melbourne, Australia
Henry Ho, Hamline University, Saint Paul, USA
Most successful organizations understand that the purpose of any business is to create value for their customers. Offering better value than competitors helps a company create a sustainable competitive advantage. It is exactly the same for the higher education sector as it becomes increasingly competitive globally. This is especially so for those who offer marketing and business programs to current and potential students. It is to their advantage if they learn to better leverage customer value to benefit customers now and in the future.
As society more fully embraces the digital age educators are exploring new technological trends to make tertiary teaching and learning more efficient. Innovative educators believe the use of technology in both online and face to face classrooms, can encourage creative teaching and promote learning with diverse students who range from those who are independent learners to those who benefit from greater support and all who enjoy new teaching initiatives lead to new teaching and learning methods and flexible learning approaches being constantly researched in education around the world.
The main goal of this special issue is to provide an opportunity for academics and professionals from any business education related fields from all corners of the globe to share ideas and generate new approaches from sharing their teaching pedagogy. An additional goal of the special issue is to provide a particular focus for academics and professionals with cross-disciplinary interests related to education to have the opportunity for their ideas and practices on digital educational delivery to be openly available to peers in education and the wider business community.
Topic Coverage
Recommended topics include, but are not limited to, the following:
          Development, adoption and use of digital and/or internet technology (for e.g. Blackboard, Wimba, Lectopia and etc.) in the higher education sector to enhance value creation for customers
          Defining the role of online education in any business discipline
          New customers and new demands in open and online education
          Digital technologies and their use in conjunction with real world learning approaches, such as in situ work ‘practicals’ hand in hand with digital delivery on that topic.
          Retaining online students: Sustainable communication before, during and after enrollment
          Use of technology to track and reward students’ use of self-testing, revision and other education content materials.
          Delivery of digital curriculum content either as part of the formal teaching materials package or as additional self-testing or revision materials.
In particular, we encourage the following types of submissions:
Research Papers
          Completed research papers in the topic areas listed above that are relevant to any business education.
Case Studies
          Case studies in any of the topic areas listed above or related areas that are relevant to any business education.
Notes for Prospective Authors
All submitted papers will be reviewed by the guest editors and, if suitable for this publication, sent to two referees for double blind peer review. Based on reviewers’ recommendations, the papers will be accepted as is, revised or rejected. Authors will be given the opportunity to act as reviewers for submitted papers.
Important Dates
Manuscript submission deadline: December 15, 2011
Notification of acceptance: January 15, 2012
Final paper submission deadline: February 15, 2012
Publication date: Spring 2012
Editors and Notes
Electronic submission to either one of the guest editors is required. Each electronic submission should contain two Microsoft WORD files. One document should include the title of the paper, name, position and complete contact information for each author. The other document should contain the manuscript without a cover page or any author-identifying information.
Please refer to the ‘Instructions to Authors’ page of Journal of Digital Marketing website at for details on the formatting style of the abstract, references, tables or figures. Feel free to contact the guest editors with any questions.
Helen Madden-Hallett
School of International Business
Faculty of Business and Law
Victoria University
Ballarat Road, Footscray
Victoria 3011
Tel: (61-3) 9919-4552
Henry W. L. Ho
Hamline School of Business
Hamline University
1536 Hewitt Avenue
Saint Paul, MN 55104-1248
Tel: (1-651) 523-2971