Scott Armstrong has added 106 exercises to adprin.com covering creativity, problem solving, media analysis, and persuasion
ARC: Connections: ELMAR: Posting
During this past summer, my assistant, Grace Li, and I added 106 exercises to adprin.com. They cover evidence-based methods and techniques on a range of topics: creativity, problem solving, media analysis, and persuasion. Some are classics that I borrowed from others. Many are ones that I developed.
For an example on methods, see “How to solve complex problems: Buying a gift for the King’s children.” For an example on principles, see "Should organizations let customers know they will be receiving a satisfaction survey?." Please send suggestions for additional exercises.
Lecturers can use them in their classes. Self-learners can also use them. They can be found on the Educational Materials page.
-J. Scott Armstrong
U. of Pennsylvania, Phila., PA 19104
Home Phone 610-622-6480