Advertising Exercises


Scott Armstrong has added 106 exercises to covering creativity, problem solving, media analysis, and persuasion

 ARC: Connections: ELMAR: Posting

During this past summer, my assistant, Grace Li, and I added 106 exercises to They cover evidence-based methods and techniques on a range of topics: creativity, problem solving, media analysis, and persuasion. Some are classics that I borrowed from others. Many are ones that I developed.

For an example on methods, see “How to solve complex problems: Buying a gift for the King’s children.” For an example on principles, see "Should organizations let customers know they will be receiving a satisfaction survey?." Please send suggestions for additional exercises.

Lecturers can use them in their classes. Self-learners can also use them. They can be found on the Educational Materials page.

-J. Scott Armstrong
Wharton School
JMHH 747
U. of Pennsylvania, Phila., PA 19104
Home Phone 610-622-6480