Echo Challenge


SkyMall will be the sponsor of the 2011-2012 Direct Marketing Educational Foundation's ECHO Direct/Interactive Marketing Challenge

 ARC: Connections: ELMAR: Posting

DMEF pleased to announce that SkyMall is this year’s sponsor and subject of the DMEF Collegiate ECHO Direct/Interactive Marketing Challenge:

The winning undergraduate teams’ marketing department (or the like) will receive scholarship monies from DMEF to award to worthy students. Cash prizes are awarded to the three top undergraduate teams, along with a trophy for their school and winner certificates for each team member. Winning graduate teams receive a trophy for their school and winner certificates. Faculty advisors to winning teams receive leader’s certificates.

Participants may follow, and post questions about the Challenge on the Collegiate ECHO Facebook page: “like” the Challenge at

Visit for details.