Frontiers in Service


Frontiers in Service Conference, 14-17 Jun 2012, Washington D. C., Chairs Roland T. Rust, Janet Wagner and Hui Liao; Deadline 20 Nov

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areas: services: call

Dear Colleague:

The 21st Annual Frontiers in Service Conference, will be June 14-17, 2012 in the Washington D.C. area, hosted by the Robert H. Smith School of Business at the University of Maryland, College Park. The Frontiers in Service Conference, sponsored by INFORMS, the American Marketing Association and the University of Maryland’s Center for Excellence in Service, is the world’s leading annual conference on service research and management. It attracts prominent thought leaders and industry experts from around the world to share cutting-edge knowledge and best practices on how to improve service quality, enhance service productivity, and foster service innovation. We invite you to submit an abstract and be a part of the more than 120 sessions. Please click here for the submission link The call for papers submission deadline is Midnight (EST), Sunday, November 20, 2011

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Roland T. Rust
Distinguished University Professor and David Bruce Smith Chair in Marketing
Executive Director, Center for Excellence in Service
Executive Director, Center for Complexity in Business
Department of Marketing
Robert H. Smith School of Business
3451 Van Munching Hall
University of Maryland
College Park, MD 20742-1815
301-405-4300 TEL
301-405-0146 FAX