TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 3(3)
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Journal of Historical Research in Marketing
Relevant ARCategory: Marketing Journals |
Special Issue Title: Canadian Marketing History
Mammoth market: the transformation of food retailing in Canada, 1946-1965
–Barry E.C. Boothman [Publisher] [Google Scholar]
Building customer confidence in the automobile age: Canadian Tire 1928-1939
–Dale Miller [Publisher] [Google Scholar]
Orderly marketing: reality, rhetoric or myth?
–Paul D. Earl [Publisher] [Google Scholar]
Brand mismanagement: Rothmans cigarette marketing, 1957-2000
–Timothy Dewhirst, Robert Sparks [Publisher] [Google Scholar]
Development porn? Child sponsorship advertisements in the 1970s
–Robert Mittelman, Leighann C. Neilson [Publisher] [Google Scholar]
The history of Canadian marketing: from the seventeenth century to World War II: An annotated bibliography
–Stanley J. Shapiro, Robert D. Tamilia [Publisher] [Google Scholar]