Revisit: IIML 2012


Indian Institute of Management Lucknow International Conference in Marketing, Lucknow, India, 12-14 Jan 2012, Chairs Jagdish Sheth, Naresh Malhotra, Arun Jain and Satyabhusan Dash; Deadline 10 Sep

IIM Kucknow is pleased to inform that Professors Jagdish Sheth (Emory University, USA), Naresh Malhotra (Nanyang Business School, Singapore), Prof. Arun Jain (State University of New York at Buffalo) and Pro S.B.Dash IIM are co-chairing the International Marketing Conference The conference will be held during January 12-14, 2012 at the Noida Campus, India

Final Call for Papers

Indian Institute of Management Lucknow

The Organizing Committee invites you to submit extended abstracts to the

International Conference in Marketing

"Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead"

That will be held in Indian Institute of Management Lucknow (NOIDA Campus), India

January 12-14, 2012

Extended Abstract Submission Deadline: September 10, 2011

Conference Co-Chairs:

Prof. Jagdish Sheth


Co-founder, Indian Academy of Marketing, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, GA 30322 E-mail: Prof. Naresh Malhotra Nanyang Visiting Professor Marketing and International Business, Nanyang Business School Nanyang Technological University, Singapore

Prof. Arun Jain



The aim of the conference is to bring together a distinguished panel of speakers, including academicians from renowned business schools, marketing experts and thought leaders across the world to debate and discuss the emerging and relevant research issues facing the theory and practice of marketing in emerging economies. This conference will serve as a platform for marketing scholars and practitioners to showcase and share their insights and findings of research work on various aspects of marketing. This conference will serve as a venue to review insights generated in the field of research in marketing in emerging economies and developed economies over the past several decades and set an agenda for shaping the future of research in marketing in emerging economies. Befitting this context, the theme of the conference is-

Samuel P. Capen Professor of Marketing Research School of Management, University at Buffalo, New York Prof. Satyabhusan Dash Associate Professor Indian Institute of Management, Lucknow India Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead.

Doctoral Colloquium

Doctoral Colloquium for doctoral students is scheduled on 12

th January, 2012 at IIM Lucknow Noida campus. The objective of this Colloquium is to offer a first-hand research experience on emerging topics in marketing area to doctoral students and help them to explore their research interests. Students enrolled in any stage of a doctoral programme in marketing and allied area are encouraged to participate. The Colloquium presents interactive workshops by Prof. Jagdish Sheth, Prof. Naresh Malhotra, Prof. Arun Jain and other distinguished academicians of International repute. It also features a round table session for its participants giving them an opportunity to discuss and collaborate with foreign and Indian marketing faculties. In addition, the Colloquium provides an opportunity for selected full time doctoral scholars who are at final stage of their dissertation to present their work before distinguished marketing scholars across the globe. Submissions to the colloquium are required to follow the submission guidelines published on the conference website and Call for Papers

Conference Objectives

1. To provide a platform where marketing practitioners and academicians share and discuss the contemporary marketing issues and challenges in the changing consumer context in emerging economies.


2. To share scholarly research on emerging opportunities and threats in the changing market context in emerging economies.


3. To analyze and understand the underlying behavioral changes among consumer communities leading to the emergence of more demanding and savvy customers in emerging economies.

Guest Speakers

Brief profile of list of guest speakers who have confirmed to address in different sessions of the conference is attached herewith for your reference.

Conference Paper Author Guidelines

Submission Deadline: September 10, 2011

Please submit a soft copy of the abstract in Microsoft Word for Windows which should be mailed to and should reach the conference coordination committee not later than September 10, 2011. Authors will be notified of acceptance by September 30, 2011. Abstracts will be blind reviewed and only those abstracts approved by the reviewers will be selected. Selection of papers for presentation will be based on extended abstracts which must be at least 1,000 words and up to 2,000 words and include a clear indication of the purpose of research methodology, major results, implications, and key references. The author(s) should clearly mention under what track of the conference the abstract is to be included. They should strictly adhere to Author Guidelines given in the conference website:

Best Paper Award

To recognize the outstanding contribution in the field of marketing in emerging economies with a particular focus on the theme of the conference

Only full papers submitted to

Best papers will be awarded at the conference. latest by October 30, 2011, will be considered for the awards.

Publication Opportunities

All accepted papers and abstracts will be published in the Book of Proceedings (with an ISBN number).

A selection of the best conference papers will also be considered for publication in the regular/special issues of the following Journals:

International Journal of Market Research

(An official publication of WARC for Market research society)

Psychology & Marketing(

A John Wiley & Sons, Ltd publication)

Marketing Intelligence and Planning

: (An Emerald Publication)

Journal of Food Products Marketing

(Published By Routledge)

International Journal of Business and Emerging Markets

(An Inderscience publication)

Journal of Indian Business Researc

h: (An Emerald Publication)


(Published by IIM, Lucknow)

Euro Med Journal of Business

(An Emerlad Publication )

Conference prizes




Important Dates

Extended Abstract Submission September 10, 2011

Communication of Acceptance September 30, 2011


Submission of Full length paper November 15, 2011


Last date for Registration November 15, 2011


Doctoral Colloquium Inaugural January 12, 2012


Conference Inaugural January 13, 2012


Valedictory Session January 14, 2012

Conference Tracks

For further information about the Conference Tracks visit the conference website:

1. Consumer Psychology and Behavior

2. Customer Relationship Management

3. International Marketing and Cross-cultural Issues

4. Managing Marketing Channels

5. Marketing through Internet

6. Marketing Communications

7. Personal Selling and Sales Management

8. Product and Brand Management

9. Research Methods and Marketing Analytics

10. Retailing and Retail Management

11. Services Marketing

12. Technology, Innovation, and B2B Marketing

13. Marketing Education and Case Teaching

14. Food Products Marketing

15. Emerging Issues in Marketing


Prof. Satyabhusan Dash Sakshi Gupta Associate Professor (Marketing area) Conference Manger Indian Institute of Management, Lucknow Indian Institute of Management, Lucknow

Phone (Office): +91 – 522 – 273 6628 Phone (Office): +91 – 522 – 273 6504 Phone (Home): +91 – 522 – 273 6507 Email: Mobile: +91-9415432501 Fax: +91 – 522 – 2734025 Email:

*For further details refer to the conference website:


Prizes will be awarded for best overall conference paper and for best student paper. All student papers will be considered for both prizes. A Special Best paper Award will be given to Marketing Research Practioners.

Registration Details


INR 6,000

(Resident Indians)/ USD 400 (Foreign)

Executive Individual Delegates

INR 8,000

(Resident Indians)/ USD 500 (Foreign)

Students / PhD Scholars

INR 3,000

(Resident Indians)/ USD 200 (Foreign)