TOC: Mar Sci


Marketing Science, 30(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journalsMarketing Science 

Relevant ARCategory: Marketing Journals 

ISMS-MSI Practice Prize Competition – Special Section Introduction
Russell S. Winer [Publisher]

Practice Prize Winner

Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
Marc Fischer, Sonke Albers, Nils Wagner, and Monika Frie [Publisher] [Google Scholar]

Practice Prize Papers

Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Peter J. Danaher, John H. Roberts, Ken Roberts, and Alan Simpson [Publisher] [Google Scholar]

Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
V. Kumar and Denish Shah [Publisher] [Google Scholar]

Marketing’s Profit Impact: Quantifying Online and Off-line Funnel Progression
Thorsten Wiesel, Koen Pauwels, and Joep Arts [Publisher] [Google Scholar]

Regular Papers

A "Position Paradox" in Sponsored Search Auctions
Kinshuk Jerath, Liye Ma, Young-Hoon Park, and Kannan Srinivasan [Publisher] [Google Scholar]

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
Jan-Benedict E. M. Steenkamp and Eric (Er) Fang [Publisher] [Google Scholar]

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
Oliver J. Rutz, Michael Trusov, and Randolph E. Bucklin [Publisher] [Google Scholar]

Uninformative Advertising as an Invitation to Search
Dina Mayzlin and Jiwoong Shin [Publisher] [Google Scholar]

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Thomas Otter, Timothy J. Gilbride, and Greg M. Allenby [Publisher] [Google Scholar]

A Dynamic Model of the Effect of Online Communications on Firm Sales
Garrett P. Sonnier, Leigh McAlister, and Oliver J. Rutz [Publisher] [Google Scholar]

No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models
Yi Qian and Hui Xie [Publisher] [Google Scholar]

Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles
Yuanchun Jiang, Jennifer Shang, Chris F. Kemerer, and Yezheng Liu [Publisher] [Google Scholar]