TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 39(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of the Academy of Marketing Science 

Relevant ARCategory: Marketing Journals 

Marketing and organization theory: opportunities for synergy
David J. Ketchen & G. Tomas M. Hult [Publisher] [Google Scholar]

Markets as networks: implications for strategy-making
Jan Johanson & Jan-Erik Vahlne [Publisher] [Google Scholar]

Marketing and the multinational: extending internalisation theory
Peter J. Buckley & Mark Casson [Publisher] [Google Scholar]

Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories
G. Tomas M. Hult [Publisher] [Google Scholar]

Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory
Justin W. Webb, R. Duane Ireland, Michael A. Hitt, Geoffrey M. Kistruck & Laszlo Tihanyi [Publisher] [Google Scholar]

The impact of product market strategy-organizational culture fit on business performance
Larry Yarbrough, Neil A. Morgan & Douglas W. Vorhies [Publisher] [Google Scholar]

Institutional pressures and marketing ethics initiatives: the focal role of organizational identity
Kelly D. Martin, Jean L. Johnson & Joseph J. French [Publisher] [Google Scholar]

Exploring CRM effectiveness: an institutional theory perspective
Bas Hillebrand, Jurriaan J. Nijholt & Edwin J. Nijssen [Publisher] [Google Scholar]

The trade-off of servicing empowerment on employees’ service performance: examining the underlying motivation and workload mechanisms
Kimmy Wa Chan & Wing Lam [Publisher] [Google Scholar]

Franchise branding: an organizational identity perspective
Miles A. Zachary, Aaron F. McKenny, Jeremy C. Short, Kelly M. Davis & Di Wu [Publisher] [Google Scholar]