Virtual Worlds and Fashion

Introduction

Exploring the Impact of Virtual Worlds and the 3D Internet on the Fashion Industry, Reykjavik and Second Life, 23 Aug 2011

Fashion Through the Looking Glass – Exploring the impact of virtual worlds and the 3D internet on the Fashion Industry

August 23, 2011 

NVWN – The Nordic Virtual Worlds Network (www.nordicworlds.net) would very much like to invite you to participate in a symposium on August 23, 2011 exploring the impact of virtual worlds and the 3D internet on the Fashion Industry. As virtual worlds and the 3D internet have the potential to transform the technological, social, and economic dimensions of many industries, we have chosen to explore the Fashion Industry in particular as it is one industry leading the way in terms of developments across an industry’s value chain. We have an exciting list of presenters from both industry and academia who will speak on variety of topics from variousvirtual worlds (see below).

When: Tuesday, August 23, 5:00 am to 10:30 am PDT/SLT, 12:00 pm to 5:30 pm Iceland time (GMT)

Where: Mixed reality event / simulcast in Iceland and Second Life

The event will take place at The Reykjavik Art Museum – Hafnarhús in Reykjavik, Iceland. Directions: http://www.artmuseum.is/desktopdefault.aspx/tabid-2172/3366_read-6270

You may also join the event in Second Life on the Stockholm School of Economics island. SLURL: http://slurl.com/secondlife/SSE%20MBA/134/198/26/?title=SSE%20MBA&msg=Welcome

Program

12:00-12:15 GMT / 5:00 am – 5:15 am SLT 

Introduction to the Symposium and the NVWN Project

– Robin Teigland, Associate Professor, Stockholm School of Economics, and Project Leader, NVWN

12:15-12:45 GMT / 5:15 am – 5:45 am SLT

Presentation: "A Look inside the Eve Online Economy and its Fashion Industry"

– Eyjólfur Guðmundsson, Lead Economist, CCP Games Eve Online

 

12:45 – 13:30 GMT / 5:45 am – 6:30 am SLT

Panel: "From the Physical to the Virtual: Challenges and Opportunities of Fashion Design in 3D and Virtual Worlds "

        Linda Björg ÁrnadóttirDirector of Fashion Department, Iceland Academy of Arts, and Scintilla Limited, Founder and CEO

        Fiona Cribben, Fashion Designer, CCP Games Eve Online

        Robin Teigland, Associate Professor, Stockholm School of Economics, and Project Leader, NVWN  (Moderator)

 

13:30 – 13:45 GMT / 6:30 am – 6:45 am SLT Break

 

13:45-14:15 GMT / 6:45 am – 7:15 am SLT

Presentation: “Does Space Matter? Exploring the Second Life Fashion Industry and its Value Chain from an Agglomeration/Regional Development Perspective”

        Göran Lindqvist, Principal Associate, Center for Strategy and Competitiveness, Stockholm School of Economics 

 

14:15 -14:50 GMT / 7:15 am – 7:50 am SLT

Panel: “Creating A Competitive Edge: How do Avapreneurs Achieve Success?”

        Frolic Mills, Founder & CEO, BOSL & COGöran Lindqvist, Principal Associate, Center for Strategy and CompetitivenessStockholm School of Economics

        Dominic Power, Professor, Department of Social and Economic Geography, Uppsala University (Moderator)

 

14:50-15:00 GMT / 7:50 am – 8:00 am SLT Break

 

15:00-15:50 GMT / 8:00 am – 8:50 am SLT

Presentation: “Avatars & the Apparel Industry: Using Emerging 3D technologies to Enable Better Design & Business”

        Shenlei Winkler, Founder and CEO, Fashion Research Institute

 

15:50-16:00 GMT / 8:50 am – 9:00 am SLT Break

 

16:00-17:15 GMT / 9:00 am – 10:15 am SLT

Panel: “Exploring a New World of Value Creation: The Migration of Economic Activity to Virtual Worlds”

        Christian Björkman, Chief Marketing Officer, Mind Ark / Entropia Universe

        Eyjólfur Guðmundsson, Lead Economist, CCP Games / Eve Online

        Thor Olof Philogène, Second Life Monetization, Linden Lab / Second Life

        Robin Teigland, Associate Professor, Stockholm School of Economics, and Project Leader, NVWN  (Moderator)

 

17:15 – 17:30 GMT / 10:15 – 10:30 SLT Discussion and Concluding Remarks

 

The event is free of charge. The doors of the event at the Reykjavik Art Museum – Hafnarhús will be opening at 11:45. Please RSVP by August 22 if you intend to participate at the event at the museum. You can find information on how to get there at http://www.artmuseum.is/desktopdefault.aspx/tabid-2172/3366_read-6270

If you would like any additional information you can contact Robin Teigland atrobin.teigland <at> hhs.se or Elia Giovacchini at elia.giovacchini <at> fek.su.se

We look forward to seeing you there!

NVWN – The Nordic Virtual Worlds Network is an international, inter-disciplinary project co-funded by NICe – the Nordic Innovation Center, investigating entrepreneurship and innovation through virtual worlds and the 3D internet: http://www.nordicworlds.net or on twitter: #NVWN.