IIML 2012


Indian Institute of Management Lucknow International Conference in Marketing, Lucknow, India, 12-14 Jan 2012, Chairs Jagdish Sheth, Naresh Malhotra, Arun Jain and Satyabhusan Dash; Deadline 10 Sep

Indian Institute of Management, Lucknow ism pleased to inform that Professors Jagdish Sheth (Emory University, USA), Naresh Malhotra (Nanyang Business School, Singapore), Prof.Arun Jain (State University of New York at Buffalo) and Prof. Satyabhushan Dash are co-chairing the International Marketing Conference: ?Shaping the Future of Research in Marketing in Emerging Economy: Looking Ahead?. The conference will be be held during January 12-14, 2012 at the Noida Campus (a suburb of Delhi) in India

Final Call for Papers
Indian Institute of Management Lucknow
International Conference in Marketing
“Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead”
That will be held in Indian Institute of Management Lucknow (NOIDA Campus), India
January 12-14, 2012  
Extended Abstract Submission Deadline: September 10, 2011
Conference Co-Chairs:


Prof. Jagdish Sheth
Co-founder, Indian Academy of Marketing,
Charles H. Kellstadt Professor of Marketing,
Goizueta Business School,
Emory University,
Atlanta, GA 30322
E-mail: Jagdish_Sheth@bus.emory.edu      
Prof. Naresh Malhotra
Nanyang Visiting Professor 
Marketing and International Business,
Nanyang Business School
Nanyang Technological University,
E-mail: nmalhotra@ntu.edu.sg
Prof. Arun Jain
Samuel P. Capen Professor of Marketing Research
School of Management,
University at Buffalo,
New York
E-mail: mgtarun@buffalo.edu
Prof. Satyabhusan Dash
Associate Professor
Indian Institute of Management, Lucknow
E-mail: satya@iiml.ac.in


The aim of the conference is to bring together a distinguished panel of speakers, including academicians from renowned business schools, marketing experts and thought leaders across the world to debate and discuss the emerging and relevant research issues facing the theory and practice of marketing in emerging economies. This conference will serve as a platform for marketing scholars and practitioners to showcase and share their insights and findings of research work on various aspects of marketing. This conference will serve as a venue to review insights generated in the field of research in marketing in emerging economies and developed economies over the past several decades and set an agenda for shaping the future of research in marketing in emerging economies. Befitting this context, the theme of the conference is- Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead.


Doctoral Colloquium
Doctoral Colloquium for doctoral students is scheduled on 12th January, 2012 at IIM Lucknow Noida campus. The objective of this Colloquium is to offer a first-hand research experience on emerging topics in marketing area to doctoral students and help them to explore their research interests. Students enrolled in any stage of a doctoral programme in marketing and allied area are encouraged to participate. The Colloquium presents interactive workshops by Prof. Jagdish Sheth, Prof. Naresh Malhotra, Prof. Arun Jain and other distinguished academicians of International repute. It also features a round table session for its participants giving them an opportunity to discuss and collaborate with foreign and Indian marketing faculties. In addition, the Colloquium provides an opportunity for selected full time doctoral scholars who are at final stage of their dissertation to present their work before distinguished marketing scholars across the globe. Submissions to the colloquium are required to follow the submission guidelines published on the conference website and Call for Papers
Conference Paper Author Guidelines

Please submit a soft copy of the abstract in Microsoft Word for Windows which should be mailed to marconference@iiml.ac.in and should reach the conference coordination committee not later than September 10, 2011. Authors will be notified of acceptance by September 30, 2011. Abstracts will be blind reviewed and only those abstracts approved by the reviewers will be selected. Selection of papers for presentation will be based on extended abstracts which must be at least 1,000 words and up to 2,000 words and include a clear indication of the purpose of research methodology, major results, implications, and key references. The author(s) should clearly mention under what track of the conference the abstract is to be included. They shouldJLIB_HTML_CLOAKING  strictly adhere to Author Guidelines given in the conference website: www.iimlmarconference2012.in

Best Paper Award
To recognize the outstanding contribution in the field of marketing in emerging economies with a particular focus on the theme of the conference Best papers will be awarded at the conference.

Only full papers submitted to marconference@iiml.ac.in latest  JLIB_HTML_CLOAKING by October 30, 2011, will be considered for the awards.

Publication Opportunities
All accepted papers and abstracts will be published in the Book of Proceedings (with an ISBN number).
A selection of the best conference papers will also be considered for publication in the regular/special issues of the following Journals:
Registration Details
INR 6,000 (Resident Indians)/ USD 400 (Foreign)
Executive Individual Delegates
INR 8,000 (Resident Indians)/ USD 500 (Foreign)
Students / PhD Scholars
INR 3,000 (Resident Indians)/ USD 200 (Foreign)
Registration fee per participant should be sent through a demand draft/banker’s cheque in favour of Indian Institute of Management, Lucknow, payable at Lucknow.

Important Dates
  •  Extended Abstract Submission                                           September 10, 2011 
  • Communication of Acceptance                                              September 30, 2011 
  • Submission of Full length paper                                             November 15, 2011 
  • Last date for Registration                                                       November 15, 2011 
  • Doctoral Colloquium Inaugural                                              January 12, 2012 
  • Conference Inaugural                                                             January 13, 2012 
  • Valedictory Session                                                                January 14, 2012


Conference Tracks
For further information about the Conference Tracks visit the conference website:
  1. Consumer Psychology and Behavior
  2. Customer Relationship Management
  3. International Marketing and Cross-cultural Issues
  4. Managing Marketing Channels
  5. Marketing through Internet
  6. Marketing Communications
  7. Personal Selling and Sales Management
  8. Product and Brand Management
  9. Research Methods and Marketing Analytics
  10. Retailing and Retail Management
  11. Services Marketing
  12. Technology, Innovation, and B2B Marketing
  13. Marketing Education and Case Teaching
  14. Food Products Marketing
  15. Emerging Issues in Marketing
Prof. Satyabhusan Dash                                                                  Sakshi Gupta
Associate Professor (Marketing area)                                               Conference Manger
Indian Institute of Management, Lucknow                                          Indian Institute of Management, Lucknow
Phone (Office): +91 – 522 – 273 6628                                                Phone (Office): +91 – 522 – 273 6504
Phone (Home): +91 – 522 – 273 6507                                                Email: marconference@iiml.ac.in
Mobile: +91-9415432501                                                                                marconference@gmail.com
Fax: +91 – 522 – 2734025
Email: satya@iiml.ac.in
*For further details refer to the conference website: www.iimlmarconference2012.in