ARC: Connections: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

---

The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
–Youjae Yi and Jaemee Yoo [Publisher] [Google Scholar]

The effect of consumer emotional disclosure on fairness perceptions
–Sooyeon Nikki Lee-Wingate and Kim P. Corfman [Publisher] [Google Scholar]

Effects of outdoor advertising: Does location matter?
–Rick T. Wilson and Brian D. Till [Publisher] [Google Scholar]

Happiness as a predictor of service quality and commitment for utilitarian and hedonic services
–Katarina Hellén and Maria Sääksjärvi [Publisher] [Google Scholar]

Does attractiveness sell? Women’s attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation
–Abraham P. Buunk and Pieternel Dijkstra [Publisher] [Google Scholar]

Book Reviews

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
–Daniel R. Sersland [Publisher]

---