TOC: Psych Mar


Psychology and Marketing, 28(9)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Youjae Yi and Jaemee Yoo [Publisher] [Google Scholar]

The effect of consumer emotional disclosure on fairness perceptions
Sooyeon Nikki Lee-Wingate and Kim P. Corfman [Publisher] [Google Scholar]

Effects of outdoor advertising: Does location matter?
Rick T. Wilson and Brian D. Till [Publisher] [Google Scholar]

Happiness as a predictor of service quality and commitment for utilitarian and hedonic services
Katarina Hellén and Maria Sääksjärvi [Publisher] [Google Scholar]

Does attractiveness sell? Women’s attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation
Abraham P. Buunk and Pieternel Dijkstra [Publisher] [Google Scholar]

Book Reviews

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Daniel R. Sersland [Publisher]