ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Database Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Ozimek, Jane Fae [Publisher]

Getting what you paid for: Fighting wireless customer churn with rate plan optimization
–Wong, Ken Kwong-Kay [Publisher] [Google Scholar]

An empirical approach to ECRM-increasing consumer trustworthiness using online product communities
–Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu [Publisher] [Google Scholar]

Reasons for country image evaluation: A study on China image from a Brazilian perspective
–de Moura Engracia Giraldi, Janaina; Ikeda, Ana Akemi; Campomar, Marcos Cortez [Publisher] [Google Scholar]

Literature review on complaints management
–Stone, Merlin [Publisher] [Google Scholar]

Achieving critical mass in social networks
–Geddes, Chris [Publisher] [Google Scholar]

In-memory analytics strategies for real-time CRM
–Acker, Olaf; Grone, Florian; Blockus, Adrian; Bange, Carsten [Publisher] [Google Scholar]

Legal Update
–Ozimek, Jane Fae [Publisher]

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