TOC: J Database Mar Cust Strat Man


Journal of Database Marketing and Customer Strategy Management , 18(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Database Marketing 

Relevant ARCategory: Marketing Journals 

Ozimek, Jane Fae [Publisher]

Getting what you paid for: Fighting wireless customer churn with rate plan optimization
Wong, Ken Kwong-Kay [Publisher] [Google Scholar]

An empirical approach to ECRM-increasing consumer trustworthiness using online product communities
Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu [Publisher] [Google Scholar]

Reasons for country image evaluation: A study on China image from a Brazilian perspective
de Moura Engracia Giraldi, Janaina; Ikeda, Ana Akemi; Campomar, Marcos Cortez [Publisher] [Google Scholar]

Literature review on complaints management
Stone, Merlin [Publisher] [Google Scholar]

Achieving critical mass in social networks
Geddes, Chris [Publisher] [Google Scholar]

In-memory analytics strategies for real-time CRM
Acker, Olaf; Grone, Florian; Blockus, Adrian; Bange, Carsten [Publisher] [Google Scholar]

Legal Update
Ozimek, Jane Fae [Publisher]