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Call for Papers 2012
American Marketing Association
Global Marketing Special Interest Group
Annual Conference

“International Marketing and Entrepreneurship: From Theory to Practice”
Cancun, Mexico
March 29th – April 1st, 2012

“International Marketing and Entrepreneurship: From Theory to Practice” is the theme for the 2012 AMA Global Marketing Special Interest Groups’ Conference scheduled for March 29th – April 1st, 2012 in Cancun, Mexico.

The conference co-chairs are:

Prof. Michael R. Czinkota
McDonough School of Business
Georgetown University
402 Hariri Building Washington DC 20057
phone: +1 202 687 4204
e-mail: czinkotm@georgetown.edu

Prof. Andreas Pinkwart
HHL Leipzig
Graduate School of Management
Jahnallee 59, 04109 Leipzig, Germany
phone: +49 34 19 85 16 40
e-mail: innovation@hhl.de

The conference committee members are:

Prof. Peter Dickson, Florida International University
Prof. Ruediger Kaufmann Hans, University of Nicosia
Prof. Manfred Kirchgeorg, Leipzig Graduate School of Management
Prof. Marc Falko Schrader, University of Aalen

The deadline for receipt of competitive papers, special topic session and roundtable proposals is October 31, 2011.

Within the conference theme, we encourage the submission of papers and special session proposals that address the theory and practice relating to international marketing and entrepreneurship.

International marketing and entrepreneurship are crucial for firms and managers to succeed in foreign markets. In order to attract resources, research, though theoretical in approach, needs to also be relevant for practitioners.

This conference is intended to address how international marketing and entrepreneurship research will help firms grow internationally. The conference’s overall theme encompasses the following aspects and encourages submissions in them:

1. State-of-the-art knowledge in going and growing internationally: What state-of-the-art knowledge is there about firms seeking new opportunities abroad? What of the managers who evaluate and take the international decision? Should firms go international as soon as possible or gather domestic experience first? What do we know and what don’t we know? Are recommendations for international business strategies and operations globally generalizable or are they mainly applicable to local circumstances, e.g. depending on a company’s geographic origin and scope, its size (SMEs vs. large corporations) and/ or its industry (b2b vs. b2c)? Papers are encouraged to address state-of-the art recommendations for the marketing research community.
   Send to: Prof. Manfred Kirchgeorg, manfred.kirchgeorg@hhl.de
2. Research and knowledge transfer between science and practitioners. This stream is directed towards the relevance of scholarly work for marketing practitioners and entrepreneurs. What are current ‘hot topics’ and to what extent are they covered by research? Do practitioners know what scientists know and vice versa? If not, what are the reasons and how may the knowledge transfer between these two worlds be improved? Papers are encouraged which detect whether there is a match or a mismatch between ‘hot topics’ for practitioners and those for the scientific community in international marketing.
   Send to: Prof. Marc Falko Schrader, marcfalko.schrader@htw-aalen.de
3. Educational challenges in preparing future global marketing leaders. Teaching international marketing is a challenging task. It is more than ‘just’ marketing; it involves getting across intercultural competences and language skills. Students need to broaden their horizon, both mentally and practically. Thus, teaching international marketing requires a strong networking between scholars from different regions across the globe and between universities, firms and governments. Papers are encouraged to describe best practices, ideas and/ or proposals for collaboration that give students the best education possible in international marketing and entrepreneurship and that demonstrate pathways of collaboration for universities and firms.
   Send to: Prof. Hans Ruediger Kaufmann, kaufmann.r@unic.ac.cy
4. Policy challenges- how do we all get smart?
   Trade policies give tax breaks, export subsidies that reduce exporting costs and red-tape, and set export licensing regulations. There are also free trade treaties, high level trade delegations and a myriad of restrictive importing rules that protect domestic companies. Such trade policies and practices have existed for millenia. Our focus will be on what is new and innovative around the world when it comes to encouraging exports. For example, are countries developing virtual trade show platforms for their exporters? Are trade representatives equipped with smart phone technology and applications when they visit prospects? Are there electronic payment flows that replace LCs? Papers that present studies or that propose new innovative policies are encouraged.
   Send to: Prof. Peter Dickson, peter.dickson@fiu.edu

The following pages list the submission instructions. Inquiries related to your submission or general questions about the conference may be directed to the section chair. If undecided send to either conference chair.

PROGRAM STRUCTURE

Three options are available for the presentation and discussion of research and scholarly thought:

1. Competitive Papers include full papers that represent completed work by the author(s).
2. Special Topic Sessions provide the opportunity for focused attention on critical or emerging topics related to the conference theme.
3. Roundtable Sessions provide opportunities for collaborative work and for exploring new topic areas.

SUBMISSION AND DECISION DEADLINES

Submissions for competitive papers, special topic sessions and roundtable sessions must be received no later than October 31, 2011 (and no earlier than October 10, 2011). Notification of acceptance will be during December 2011.

GENERAL SUBMISSION REQUIREMENTS

All submissions, reviewing, and notification regarding the Conference will be conducted electronically. The materials should be new, relevant, interesting and unpublished. All submissions should comply with the guidelines for submissions at the Thunderbird International Business Review http://www.thunderbird.edu/knowledge_network/tibr/submission.htm

SPECIFIC REQUIREMENTS AND PROCEDURES FOR SUBMISSION IN EACH CATEGORY

Competitive Papers

It is mandatory that all accepted papers will be presented at the conference by one of the paper’s authors.

Format and Style for Competitive Papers:

1. Prepare and submit electronic documents in Microsoft Word. Submitted papers – including references, exhibits, and appendices – must not exceed 50 double-spaced, word-processed pages prepared in 12-point font. The paper should conform to the manuscript guidelines of the Thunderbird International Business Review. Authors of accepted papers should revise their work in accordance with reviewers’ suggestions.
2. Please prepare a separate abstract not exceeding 175 words.
3. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should:
   • Not include a front page with author-identifying information. This information should be submitted in a separate document.
   • Remove identifying information from the document properties. For example, in Word 2003, this can be done by clicking on File -> Properties, and selecting the Summary tab. Erase any author or university information. Save. In Word 2007, click on the Microsoft Office Button (orange “logo” in upper left), click Prepare -> Properties. Delete any author or university information. Save.
4. Authors should submit complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

All accepted papers will be published with their abstracts as part of the conference proceedings and program. The best conference papers can be considered for publication in the Thunderbird International Business Review (TIBR).

Special Topic Sessions

These sessions are intended to provide opportunities for focused attention to critical topics related to the conference theme. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal.

Format and Style for Special Topic Session Proposals:

1. Prepare the proposal in Microsoft Word. Special Topic Session proposals should not exceed 10 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the session, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session and its format are likely to make an important contribution within the conference theme. The session should not consist of a series of papers that would be appropriate for competitive session review.
2. Please prepare a separate abstract not exceeding 175 words.
3. Authors should submit complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

Roundtable Sessions

These informal and interactive discussions are intended to provide opportunities for collaborative work and for exploring new topics related to the conference theme and global marketing more broadly. Roundtable session organizers should be experts in the topic area. Creative mechanisms for encouraging and managing discussion are encouraged and should be described in the session proposal.

Format and Style for Special Topic and Roundtable Session Proposals:

1. Prepare the proposal in Microsoft Word. Roundtable Session proposals should not exceed 5 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the discussion, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution to global marketing.
2. Please prepare a separate abstract not exceeding 175 words.
3. At the time of submission, provide complete contact information for all roundtable session discussion leaders including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

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