ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

---

Consumer evaluations on brand extensions: B2B brands extended into B2C markets
–Sebnem Burnaz, Pinar Bilgin [Publisher] [Google Scholar]

Brand creation vs acquisition in portfolio expansion strategy
–Yana Damoiseau, William C. Black, Randle D. Raggio [Publisher] [Google Scholar]

Consequences of consumer trust in PDO food products: the role of familiarity
–Carmina Fandos Herrera, Carlos Flavián Blanco [Publisher] [Google Scholar]

Brand romance: a complementary approach to explain emotional attachment toward brands
–Hemant Patwardhan, Siva K. Balasubramanian [Publisher] [Google Scholar]

Effects of promotional-based advertising on brand associations
–Michael Clayton, Jun Heo [Publisher] [Google Scholar]

Antecedents of intention to purchase mass customized products
–Zhongjun Tang, Jianghong Luo, Juan Xiao [Publisher] [Google Scholar]

---