TOC: J Prod Brand Man


Journal of Product & Brand Management, 20(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

Consumer evaluations on brand extensions: B2B brands extended into B2C markets
Sebnem Burnaz, Pinar Bilgin [Publisher] [Google Scholar]

Brand creation vs acquisition in portfolio expansion strategy
Yana Damoiseau, William C. Black, Randle D. Raggio [Publisher] [Google Scholar]

Consequences of consumer trust in PDO food products: the role of familiarity
Carmina Fandos Herrera, Carlos Flavián Blanco [Publisher] [Google Scholar]

Brand romance: a complementary approach to explain emotional attachment toward brands
Hemant Patwardhan, Siva K. Balasubramanian [Publisher] [Google Scholar]

Effects of promotional-based advertising on brand associations
Michael Clayton, Jun Heo [Publisher] [Google Scholar]

Antecedents of intention to purchase mass customized products
Zhongjun Tang, Jianghong Luo, Juan Xiao [Publisher] [Google Scholar]