TOC: J Brand Man


Journal of Brand Management, 18(9)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Brand Management 

Relevant ARCategory: Marketing Journals 

Conscientious Brands Editorial
Nicholas Ind and Ian Ryder [Publisher]

Conscientious brand criteria: A framework and a case example from the clothing industry
Lars Erling Olsen and Adrian Peretz [Publisher] [Google Scholar]

A new model for socially responsible brand management
Ava Maria Hakim [Publisher] [Google Scholar]

Friends or Freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Jonathan AJ Wilson and Joseph E Morgan [Publisher] [Google Scholar]

A very conscientious brand: A case study of the BBC’s current affairs series Panorama
David McQueen [Publisher] [Google Scholar]

Social media in branding: Fulfilling a need
Jack Yan [Publisher] [Google Scholar]

The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Jos Bartels and Karen Hoogendam [Publisher] [Google Scholar]

Towards a conceptual foundation of ‘Conscientious Corporate Brands’
Anne Rindell, Goran Svensson, Tore Mysen, Anders Billstrom and Kristoffer Wilen [Publisher] [Google Scholar]

Book Review

Brand society: How brands transform management and lifestyle
Nicholas Ind [Publisher]