ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Conscientious Brands Editorial
–Nicholas Ind and Ian Ryder [Publisher]

Conscientious brand criteria: A framework and a case example from the clothing industry
–Lars Erling Olsen and Adrian Peretz [Publisher] [Google Scholar]

A new model for socially responsible brand management
–Ava Maria Hakim [Publisher] [Google Scholar]

Friends or Freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
–Jonathan AJ Wilson and Joseph E Morgan [Publisher] [Google Scholar]

A very conscientious brand: A case study of the BBC’s current affairs series Panorama
–David McQueen [Publisher] [Google Scholar]

Social media in branding: Fulfilling a need
–Jack Yan [Publisher] [Google Scholar]

The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
–Jos Bartels and Karen Hoogendam [Publisher] [Google Scholar]

Towards a conceptual foundation of ‘Conscientious Corporate Brands’
–Anne Rindell, Goran Svensson, Tore Mysen, Anders Billstrom and Kristoffer Wilen [Publisher] [Google Scholar]

Book Review

Brand society: How brands transform management and lifestyle
–Nicholas Ind [Publisher]

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