UTD-FORMS 2012

Introduction

Frank M. Bass UT Dallas - Frontiers of Research in Marketing Science Conference, Dallas, 23-25 Feb 2012, Organizing Committee Brian Ratchford and Ashutosh Prasad; Deadline 1 Nov

 ARC: Connections: ELMAR: Posting

Call for Papers
Frank M. Bass UT Dallas – Frontiers of Research in Marketing Science
(UTD-FORMS) Conference
February 23-25, 2012

Submissions of research papers are invited for the sixth annual Frank M. Bass UTD-FORMS Conference. The conference has the aim of fostering high quality research in quantitative approaches to marketing. The conference provides a forum for a stimulating exchange of research ideas and development of Ph.D. students who participate in the conference free of charge. Topics of interest include:

  • Strategic interactions of firms
  • CRM & market metrics
  • Diffusion of innovations
  • Channel relationships
  • Social networks
  • Integrated Marketing Communications
  • Consumer choice & incentives
  • Pricing
  • Time Series & market dynamics
  • Internet marketing

Conference Venue: The conference will be held in the School of Management, the University of Texas at Dallas, Richardson, Texas. Presentations will start on the afternoon of February 23 (Thursday) and end on the afternoon of February 25 (Saturday). About 20 papers will be scheduled. The format is to have detailed presentations with a discussant for each paper. Presentation time is 45 minutes followed by a 10 minute discussion.

Paper Submission: Researchers interested in presenting a paper at the conference should submit the paper or a long abstract to Andrea Hapeman, email: amh087000@utdallas.edu, by November 1, 2011. Presenters will be notified by December 30, 2011. Complete papers should be made available by January 15th, 2012, so that they can be passed on to discussants.

Selection Committee: The selection committee consists of the following faculty: Greg Allenby (Ohio State U.), Harikesh Nair (Stanford U.), Ashutosh Prasad (UT Dallas), Brian Ratchford (UT Dallas). Papers will be selected by the committee based on their contribution and relevance to one or more of the above-mentioned areas. Papers may receive some preference over abstracts.

Registration: The registration fee for the conference is $250, which covers meals. Doctoral students are not charged a registration fee. Details about online registration will be forthcoming once the conference website opens. Accommodation and travel information will also be posted. Some past conference pages are available at: som.utdallas.edu/academicAreas/marketing/.