TOC: J Services Mar


Journal of Services Marketing, 25(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: services: journals

Journal of Services Marketing 

Relevant ARCategory: Marketing Journals 

The implications of company-sponsored messages disguised as word-of-mouth
Vincent P. Magnini [Publisher] [Google Scholar]

The effect of inconsistent word-of-mouth during the service encounter
Xuehua Wang [Publisher] [Google Scholar]

Exploring the consequences of brand credibility in services
Tae Hyun Baek, Karen Whitehill King [Publisher] [Google Scholar]

Do relationship benefits and maintenance drive commitment and loyalty?
Tracey S. Dagger, Meredith E. David, Sandy Ng [Publisher] [Google Scholar]

Inward internationalization of consumer services: lessons from Australian firms
Constanza Bianchi [Publisher] [Google Scholar]

Customers’ relationship expectations and costs as segmentation variables: preliminary evidence from banking
Sergios Dimitriadis [Publisher] [Google Scholar]