ARC: Connections: ELMAR: TOC areas: services: journals

Journal of Services Marketing  Relevant ARCategory: Marketing Journals

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The implications of company-sponsored messages disguised as word-of-mouth
–Vincent P. Magnini [Publisher] [Google Scholar]

The effect of inconsistent word-of-mouth during the service encounter
–Xuehua Wang [Publisher] [Google Scholar]

Exploring the consequences of brand credibility in services
–Tae Hyun Baek, Karen Whitehill King [Publisher] [Google Scholar]

Do relationship benefits and maintenance drive commitment and loyalty?
–Tracey S. Dagger, Meredith E. David, Sandy Ng [Publisher] [Google Scholar]

Inward internationalization of consumer services: lessons from Australian firms
–Constanza Bianchi [Publisher] [Google Scholar]

Customers’ relationship expectations and costs as segmentation variables: preliminary evidence from banking
–Sergios Dimitriadis [Publisher] [Google Scholar]

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