Video on CRM in SMEs


Taylor & Francis has created a video to accompany a recent article in the Journal of Marketing Management by Paul Harrigan, Elaine Ramsey and Patrick Ibbotson on the use of CRM by small business

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We have an online video of one of our article authors for Journal of Marketing Management discussing his paper at The article is ‘Critical factors underpinning the e-CRM activities of SMEs’ which is published in the most recent issue of the journal.