Video on CRM in SMEs
Taylor & Francis has created a video to accompany a recent article in the Journal of Marketing Management by Paul Harrigan, Elaine Ramsey and Patrick Ibbotson on the use of CRM by small business
ARC: Connections: ELMAR: Posting
We have an online video of one of our article authors for Journal of Marketing Management discussing his paper at http://bit.ly/qJYSZX. The article is ‘Critical factors underpinning the e-CRM activities of SMEs’ which is published in the most recent issue of the journal.