TOC: J Mar Theory Prac

Introduction

Journal of Marketing Theory and Practice, 19(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 


How Much Better? The Effect of Tensile Information on Word-of-Mouth Effectiveness
Sung-Youl Jun, Taihoon Cha, Praveen Aggarwal [Publisher] [Google Scholar]

Third-Party Payer Exchanges: The Case for an Enhanced Model of Service Quality for Nonprofit Organizations
Lynn M. Haley, E. Stephen Grant [Publisher] [Google Scholar]

Revisiting the Relationship Between Consumer Loyalty and Price Sensitivity: The Moderating Role of Deal-Proneness
Kanghyun Yoon, Thanh V. Tran [Publisher] [Google Scholar]

The Effect of Personal Relationship and Consultative Task Behaviors on Buyer Perceptions of Salesperson Trust, Expertise, and Loyalty
Stephen J. Newell, Joseph J. Belonax, Jr., Michael W. McCardle, et al. [Publisher] [Google Scholar]

Examining Loss Aversion for Quality Versus Loss Aversion for Price
K. Sivakumar [Publisher] [Google Scholar]

Customers’ Relationship with the Service Firm and Its Sales Personnel: Does Gender Matter?
Yoon-Na Cho, Brian N. Rutherford [Publisher] [Google Scholar]

Trait Predictors of Online Impulsive Buying Tendency: A Hierarchical Approach
Tao Sun, Guohua Wu [Publisher] [Google Scholar]