TOC: Qual Mar Res


Qualitative Market Research, 14(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Qualitative Market Research 

Relevant ARCategory: Marketing Journals 

Special Issue Title: New Frontiers on Observational Research

Use of photography and video in observational research
Michael Basil [Publisher] [Google Scholar]

Mobile phones as an extension of the participant observer’s self: Reflections on the emergent role of an emergent technology
Wendy Hein, Stephanie O’Donohoe, Annmarie Ryan [Publisher] [Google Scholar]

A cultural content analysis of multinational companies’ web sites
Ramazan Nacar, Sebnem Burnaz [Publisher] [Google Scholar]

The content analysis of advergames in Hungary
Ágnes Hofmeister-Tóth, Peter Nagy [Publisher] [Google Scholar]

Technique of collage for store design atmospherics
Amel Dakoumi Hamrouni, Maha Touzi [Publisher] [Google Scholar]