ARC: Connections: ELMAR: TOC areas: methods: journals

Qualitative Market Research  Relevant ARCategory: Marketing Journals

---

Special Issue Title: New Frontiers on Observational Research

Use of photography and video in observational research
–Michael Basil [Publisher] [Google Scholar]

Mobile phones as an extension of the participant observer’s self: Reflections on the emergent role of an emergent technology
–Wendy Hein, Stephanie O’Donohoe, Annmarie Ryan [Publisher] [Google Scholar]

A cultural content analysis of multinational companies’ web sites
–Ramazan Nacar, Sebnem Burnaz [Publisher] [Google Scholar]

The content analysis of advergames in Hungary
–Ágnes Hofmeister-Tóth, Peter Nagy [Publisher] [Google Scholar]

Technique of collage for store design atmospherics
–Amel Dakoumi Hamrouni, Maha Touzi [Publisher] [Google Scholar]

---