TOC: Marketing Theory


Marketing Theory, 11(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Theory 

Relevant ARCategory: Marketing Journals 

Contesting the social impact of marketing: A re-characterization of women’s fashion advertising
Barbara J. Phillips and Edward F. McQuarrie [Publisher] [Google Scholar]

Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish: The texture of poetic agency
Roel Wijland [Publisher] [Google Scholar]

A framework for sustainable marketing
Ross Gordon, Marylyn Carrigan, and Gerard Hastings [Publisher] [Google Scholar]

The experiential meaning of service quality
Sharon Schembri and Jorgen Sandberg [Publisher] [Google Scholar]

Co-constructing the service experience: Exploring the role of customer emotion management
Gulnur Tumbat [Publisher] [Google Scholar]

On the borderline: Exploring liminal consumption and the negotiation of threshold selves
Kevina Cody and Katrina Lawlor [Publisher] [Google Scholar]