ARC: Connections: ELMAR: TOC areas: management: journals

Marketing Theory  Relevant ARCategory: Marketing Journals

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Contesting the social impact of marketing: A re-characterization of women’s fashion advertising
–Barbara J. Phillips and Edward F. McQuarrie [Publisher] [Google Scholar]

Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish: The texture of poetic agency
–Roel Wijland [Publisher] [Google Scholar]

A framework for sustainable marketing
–Ross Gordon, Marylyn Carrigan, and Gerard Hastings [Publisher] [Google Scholar]

The experiential meaning of service quality
–Sharon Schembri and Jorgen Sandberg [Publisher] [Google Scholar]

Co-constructing the service experience: Exploring the role of customer emotion management
–Gulnur Tumbat [Publisher] [Google Scholar]

On the borderline: Exploring liminal consumption and the negotiation of threshold selves
–Kevina Cody and Katrina Lawlor [Publisher] [Google Scholar]

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