Revisit: Organizing for NPD


Emerging Issues in Organizing for Effective New Product Development, Preconference Event, Summer AMA, San Francisco, 5 Aug 2011

 ARC: Connections: ELMAR: Posting

areas: product: revisit

You are invited to a special half-day pre-conference on Emerging Issues in Organizing for Effective New Product Development. The pre-conference will be held before the AMA’s Summer Educators Conference on August 5, 2011 from 8:15 am to 1:00 pm in the conference hotel (San Francisco Marriott Marquis).

It is expected to be an exciting pre-conference. It will help identify newer issues and challenges that have emerged in recent years in the area of new product development where future research effort needs to be directed. Hope you can attend, join in the conversation, and benefit.

For a detailed pre-conference schedule please visit the AMA’s Summer Educators Conference Web-site


The pre-conference will consist of two presentation sessions and a panel discussion. Many marketing scholars (including Gerard Tellis, Abbie Griffin, Roger Calantone, Rajan Varadarajan, Cheryl Nakata, and Zafar Iqbal) and several industry practitioners from the Silicon Valley who are involved in cutting edge NPD issues will make presentations and participate in the panel discussion.

You can register for the pre-conference when you register for the Summer Educators Conference


The registration charge is $30 for academics and AMA members and $20 for doctoral students.

For more inquiries, please contact conference co-chairs Rajesh Sethi ( and Subin Im (