Digital Piracy


Special issue of Journal of Research in Interactive Marketing, Editors Ian Phau and Michael Lwin; Deadline 31 Dec 2011

 ARC: Connections: ELMAR: Posting

areas: ecommerce: call

Journal of Research in Interactive Marketing
Special Issue on: Digital Piracy

This JRIM Special Issue focuses on piracy within the digital environment. The explosion of the internet and peer to peer (P2P) file sharing networks has encouraged unauthorised downloading of digital products. The industry’s attempted to limit the digital infringement using legal action, copy-protection mechanisms, Digital Rights Management, and public awareness campaigns had limited success (Plowman and Goode 2009). Thus the aims of this issue is to develop a better understanding of digital piracy and to provide a platform for policy makers and regulatory bodies to deter the consumption and sharing of pirated digital products and to better cope with this global phenomenon.

Digital piracy initially started in the music and the software industry. However, it has transcended into other media such as films, games and books (Chiang and Assane, 2008; Cronan and Al-Rafee, 2008; Lysonski and Durvasula, 2008). Due to advances in technology there are faster internet connections, more inexpensive media storage devices and growing number of underground peer to peer networks (Shanahan and Hyman, 2010). These factors have spurred the expansion of piracy on the internet (Cronan and Al-Rafee, 2008). Scholars from different disciplines are invited to shed some light on the issue.

Empirical and conceptual papers will be accepted based on theoretical, managerial and methodological contributions. Topics of interest may include, but are not limited to:

  • An evaluation of the different aspects, types and levels of digital piracy from computer softwares, computer games, books, DVDs, music and the likes.
  • Attitudes toward digital piracy, P2P sharing and unauthorised downloading
  • Gratification, motivation and ability to download, purchase, and use pirated digital products
  • Consumer behaviour within the context of downloading, purchasing and using pirated digital products
  • Cross cultural analysis on digital piracy behaviour
  • Anti-piracy, preventive and deterrent methods and strategies
  • Evaluation and comparison of different types of digital piracy (i.e. online file swapping, SCOURing, etc)
  • Effectiveness of current marketing strategies to counteract digital piracy
  • Modelling measures of digital piracy
  • Impact of digital piracy on sales, innovation and diffusion
  • Policies and regulatory measures on digital piracy
  • Roles of ethics, legality and morality in denouncing digital piracy
  • Perceived risk, celebrity worship or adoration and digital piracy

Submission Information

The deadline for electronic submission is 31 December 2011. Submitted manuscripts should follow the format as indicated in the author guidelines on the journal website:

As a guide, papers should be between 4,000 to 6,000 words. Papers are reviewed by the Special Issue Guest Co-Editors and if it is judged as suitable for this publication, the manuscripts are sent to two referees for double-blind peer review.

Special Issue Guest Co-Editors

For more information, please contact the special issue guest co-editors:

Authors from the Americas, Europe, and Africa.
Ian Phau
School of Marketing, Curtin University, Australia

Authors from Asia, Australasia and Middle East
Michael Lwin
School of Marketing, Curtin University, Australia