TOC: Psych Mar


Psychology and Marketing, 28(8)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

Older consumers’ Tv home shopping: Loneliness, parasocial interaction, and perceived convenience
Chae Mi Lim and Youn-Kyung Kim [Publisher] [Google Scholar]

Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification
Guillaume Bodet and Iouri Bernache-Assollant [Publisher] [Google Scholar]

Imparting negative news to salespeople
Alan J. Dubinsky, Juyoung Kim and Sanghyun Lee [Publisher] [Google Scholar]

Matching a cause with self-schema: The moderating effect on brand preferences
Tilottama G. Chowdhury and Adwait Khare [Publisher] [Google Scholar]

Real or relevant beauty? Body shape and endorser effects on brand attitude and body image
Steven D’Alessandro and Bill Chitty [Publisher] [Google Scholar]