TOC: Mar Intell Planning


Marketing Intelligence & Planning, 29(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

Understanding brand identity confusion
R.K. Srivastava [Publisher] [Google Scholar]

Brand names and global positioning
Ashok Ranchhod, Calin Gurau, Ebi Marandi [Publisher] [Google Scholar]

Cross-cultural challenges in product placement
Taejun (David) Lee, Yongjun Sung, Federico de Gregorio [Publisher] [Google Scholar]

Branding and product evaluation across Chinese regions
Charles Tam, Greg Elliott [Publisher] [Google Scholar]

Brand equity in higher education
Maha Mourad, Christine Ennew, Wael Kortam [Publisher] [Google Scholar]

Segmenting the online consumer market
Muhammad Aljukhadar, Sylvain Senecal [Publisher] [Google Scholar]

The key role of opportunism in business relationships
Tore Mysen, Göran Svensson, Janice M. Payan [Publisher] [Google Scholar]