ARC: Connections: ELMAR: TOC areas: management: journals

Marketing Intelligence & Planning  Relevant ARCategory: Marketing Journals

---

Understanding brand identity confusion
–R.K. Srivastava [Publisher] [Google Scholar]

Brand names and global positioning
–Ashok Ranchhod, Calin Gurau, Ebi Marandi [Publisher] [Google Scholar]

Cross-cultural challenges in product placement
–Taejun (David) Lee, Yongjun Sung, Federico de Gregorio [Publisher] [Google Scholar]

Branding and product evaluation across Chinese regions
–Charles Tam, Greg Elliott [Publisher] [Google Scholar]

Brand equity in higher education
–Maha Mourad, Christine Ennew, Wael Kortam [Publisher] [Google Scholar]

Segmenting the online consumer market
–Muhammad Aljukhadar, Sylvain Senecal [Publisher] [Google Scholar]

The key role of opportunism in business relationships
–Tore Mysen, Göran Svensson, Janice M. Payan [Publisher] [Google Scholar]

---