ARC: Connections: ELMAR: TOC areas: global: journals

International Marketing Review  Relevant ARCategory: Marketing Journals

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Special Issue Title: International Market Selection and Segmentation II

A dynamic framework for understanding cross-national segmentation
–Hugh M. Cannon, Attila Yaprak [Publisher] [Google Scholar]

Identity, demographics, and consumer behaviors: International market segmentation across product categories
–Mark Cleveland, Nicolas Papadopoulos, Michel Laroche [Publisher] [Google Scholar]

International market selection and segmentation: a two-stage model
–Charlotte Gaston-Breton, Oscar Martín Martín [Publisher] [Google Scholar]

Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies
–Poh-Lin Yeoh [Publisher] [Google Scholar]

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