ARC: Connections: ELMAR: TOC areas: promotion: journals

Journal of Marketing Communications  Relevant ARCategory: Marketing Journals

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MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members
–Yi-Hsin Yeh; Sejung Marina Choi [Publisher] [Google Scholar]

Brand personality dimensions in China
–Shu-Chuan Chu; Yongjun Sung [Publisher] [Google Scholar]

The impact of narrator age congruity on responses to a radio advertisement
–Steve Oakes; Adrian C. North [Publisher] [Google Scholar]

Corporate image and reputation of large Mainland Chinese enterprises
–Roland K. Yeo; Mark Goh; Sophia Tso [Publisher] [Google Scholar]

Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category
–Athanasios Krystallis; Polymeros Chrysochou [Publisher] [Google Scholar]

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