TOC: J Mar Comm


Journal of Marketing Communications, 17(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Marketing Communications 

Relevant ARCategory: Marketing Journals 

MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members
Yi-Hsin Yeh; Sejung Marina Choi [Publisher] [Google Scholar]

Brand personality dimensions in China
Shu-Chuan Chu; Yongjun Sung [Publisher] [Google Scholar]

The impact of narrator age congruity on responses to a radio advertisement
Steve Oakes; Adrian C. North [Publisher] [Google Scholar]

Corporate image and reputation of large Mainland Chinese enterprises
Roland K. Yeo; Mark Goh; Sophia Tso [Publisher] [Google Scholar]

Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category
Athanasios Krystallis; Polymeros Chrysochou [Publisher] [Google Scholar]