TOC: J Mar


Journal of Marketing, 75(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

From the Incoming Editor
Gary L Frazier [Publisher]

The Asymmetric Effects of Extending Brands to Lower and Higher Quality
Timothy B Heath, Devon DelVecchio, Michael S McCarthy [Publisher] [Google Scholar]

Getting a Grip on the Saddle: Chasms or Cycles?
Deepa Chandrasekaran, Gerard J Tellis [Publisher] [Google Scholar]

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
Lucia Malar, Harley Krohmer, Wayne D Hoyer, Bettina Nyffenegger [Publisher] [Google Scholar]

Facilitating and Rewarding Creativity During New Product Development
James E Burroughs, Darren W Dahl, C. Page Moreau, Amitava Chattopadhyay, Gerald J Gorn [Publisher] [Google Scholar]

Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising
MinChung Kim, Leigh M McAlister [Publisher] [Google Scholar]

The Impact of Incomplete Typeface Logos on Perceptions of the Firm
Henrik Hagtvedt [Publisher] [Google Scholar]

Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication
Andrea Godfrey, Kathleen Seiders, Glenn B Voss [Publisher] [Google Scholar]

The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios
Jongkuk Lee [Publisher] [Google Scholar]

Introduction to the Journal of Marketing 75th Anniversary Special Section
Ajay K Kohli [Publisher]

To JM on Its 75th Anniversary
Ruth N Bolton [Publisher]

Reinventing Marketing to Manage the Environmental Imperative
Philip Kotler [Publisher] [Google Scholar]

A Framework for Conceptual Contributions in Marketing
Deborah J MacInnis [Publisher] [Google Scholar]

Sophistication in Research in Marketing
Donald R Lehmann, Leigh McAlister, Richard Staelin [Publisher] [Google Scholar]

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices
Jagdish N Sheth [Publisher] [Google Scholar]

Closing the Marketing Capabilities Gap
George S Day [Publisher] [Google Scholar]

Bridging the Academic-Practitioner Divide in Marketing Decision Models
Gary L Lilien [Publisher] [Google Scholar]

On Managerial Relevance
Bernard J Jaworski [Publisher] [Google Scholar]

Marketing Scholarship 2.0
Richard J Lutz [Publisher] [Google Scholar]