Young Consumers


The journal Young Consumers adds to its scope, and offers free access through 1 Aug 2011

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The Editor of Young Consumers would like to announce that the journal will now be considering research which focuses on the marketing and consumption practices of preparing for parenthood.

Relevant themes for submission include (but this list is by no means exhaustive) –


  • How families and households prepare for children
  • Expectations about children and childhood
  • Images of pregnancy
  • Household economics of having a family
  • Marketing for birth and the new baby
  • Identity and status issues surrounding motherhood

The Editor is also considering proposals for a potential special issue on the area. Interested parties should get in touch directly –

Free access to ELMAR subscribers is available using the log in details below, which should be used directly on Please copy and paste directly into the log in box as these are case sensitive –

Username: Youngconsumers

Password: Emerald11

Duration: 17th June 2011 – 1st August 2011

The journal homepage is located here –


The Young Consumers Editorial Team